Daniela Roldan

@elparaisoes Instagram account

Design and creation of experiences for travelers around the world, including: choice of destination, travel logistics, menu and beverage creation, partnership with sponsors, launch, and sales strategy.

Event host for foodie influencers and Instagram community: creation and management of events with local brands, such as brunches, talks, and workshops, with a proven track record of planning and executing successful events across various industries. Strong ability to manage multiple projects simultaneously while maintaining attention to detail and ensuring deadlines are met. Committed to delivering high-quality events that align with brand values and contribute to business growth.

Achievements:

• Sold out in all experiences and partnerships, with more than 25 sponsors from all industries.

Sales Account Manager, Distribution Channel.

Built strong relationships with clients by providing exceptional customer service and managed accounts to ensure customer satisfaction and account retention.

Achievements:

• Record sellout in September, Antioquia Region, lx 214, FY2023 vs. target
• Increase of 22% in sales impacts in the region's stores in H1 2024.
• Duracell season management in the most important region of the country.

Key Account Manager.

Identified new opportunities for growth within existing accounts, as well as potential new customers and collaborated with sales team members to develop solutions tailored to customer needs.

Achievements:

• Sell Out Pacific Region lx 141 FY2021 vs. Target LX120. Rotation's historical record in May 2021.
• Higher POS marketing coverage, 97% vs. Target 90% in the Pacific region.
• Savings 7% in coverage vs. 2020, including inflation and market factors.
• Sell in Ix120 FY1920 vs. target. All-time record in April 2020.