Daniela Padilla

• Lead regional engagement initiatives across Northern California, managing relationships with more than 200 retail partners and stakeholders across multiple markets.
• Supervise, coach, and coordinate a team of six Brand Ambassadors, providing ongoing performance feedback, training, and development support.
• Partner cross-functionally with sales, marketing, and operations teams to execute strategic initiatives and achieve organizational goals.
• Plan and coordinate in-person events, promotional activations, and community engagement efforts, ensuring a positive participant experience and consistent brand representation.
Manage multiple projects simultaneously across a large geographic territory while maintaining strong stakeholder communication and operational efficiency.
• Analyze field performance trends and implement process improvements to increase team effectiveness and program outcomes.
• Build long-term relationships with business partners through regular communication, problem-solving, and consultative support. Lead field marketing operations across a multi-region territory spanning the Central Valley, Bay Area, and Northern California up to Crescent City

• Manage a portfolio of 200+ retail accounts, driving relationship development, brand visibility, and long-term growth

• Supervise, coach, and coordinate a team of 6 Brand Ambassadors, ensuring consistent execution and brand alignment across all markets

• Partner with sales and marketing teams to align field initiatives with broader business goals and revenue targets

• Coordinate and support field events, in-store activations, and promotions, enhancing consumer engagement and brand awareness

• Monitor performance and implement process improvements to increase team efficiency and field effectiveness

• Managed an independent territory while maintaining strong relationships with retail partners across Northern California.
• Conducted outreach and engagement activities to increase brand visibility and strengthen partner relationships.
• Coordinated scheduling and logistical support for field staff and promotional events.
• Represented the organization at community and industry events, delivering professional presentations and engaging diverse audiences.
• Maintained detailed records of account activity, territory engagement, and field initiatives to support reporting and strategic planning.

• Led daily team operations, coaching employees on customer engagement, communication, and service excellence.
• Conducted performance observations and provided constructive feedback to support employee development.
• Resolved customer concerns and built positive relationships through effective communication and problem-solving.
• Coordinated staffing priorities and operational workflows in a fast-paced environment.
• Supported onboarding and training initiatives for new team members.