Daniela Landaverde
Hayward
Summary
Advertising student with experience in campaign strategy, PR research, and multi-platform content creation gained through coursework and professional work. Strong writer who moves easily between pitch materials, briefing documents, and social content. Combines strategic thinking with hands-on execution. Detail-oriented, fast learner, and passionate about communications work that drives results.
Overview
5
5
years of professional experience
Work History
Assistant Account Executive
Light Shine Communications
Oakland, CA
03.2023 - Current
- Contributed to website development and maintenance projects, supporting client digital presence initiatives.
- Conducted research for PR and marketing consulting projects targeting diverse demographics.
- Implemented organized filing and billing systems that improved operational efficiency for client projects.
- Coordinated project timelines and deliverables, ensuring alignment with client expectations.
Data Collection Associate
Scale AI
San Francisco, CA
06.2025 - 08.2025
- Recorded and curated video content of everyday scenarios to enhance AI training datasets.
- Collaborated with cross-functional teams to optimize content quality and ensure cultural relevance.
Office Manager
SAO Construction
06.2025 - 08.2025
- Led multi-platform customer communication strategy across phone, email, and project management tools, maintaining 95%+ response rate
- Supported successful company launch through operational setup, brand development, and stakeholder communications
- Managed comprehensive project documentation system including contracts, permits, and change orders with meticulous attention to detail
Team Member
Cinemark
01.2022 - 04.2023
- Experienced in cash handling and cashier duties.
- Provided friendly & efficient customer service.
- Maintained a clean, safe, and organized work environment.
Caretaker
Child Care
01.2021 - 01.2022
- Created engaging, safe learning environments for diverse age groups (ages 1-13).
- Developed age-appropriate activities and provided educational support, including homework assistance and reading development.
Education
Bachelor of Science - Advertising, Marketing Communications Track
San Jose State University
San Jose, California, CA05-2028
High School Diploma -
Impact Academy Of Arts & Technology
Hayward, CA05-2024
Skills
- Marketing strategy development
- Campaign development, brand messaging, market research, content creation, client relationship management
- Digital content strategy
- Social media strategy, website development (Wix), promotional material design, email marketing
- Microsoft Office Suite, Google Workspace, Graphic design tools, Canva, Remote office management
- Detail-oriented, fast learner, Authentic communication and engagement
LANGUAGES
English: Fluent
Native or Bilingual
Spanish: Fluent
Native or Bilingual
Timeline
Data Collection Associate
Scale AI
06.2025 - 08.2025
Office Manager
SAO Construction
06.2025 - 08.2025
Assistant Account Executive
Light Shine Communications
03.2023 - Current
Team Member
Cinemark
01.2022 - 04.2023
Caretaker
Child Care
01.2021 - 01.2022
Bachelor of Science - Advertising, Marketing Communications Track
San Jose State University
High School Diploma -
Impact Academy Of Arts & Technology