Daniela Guido
Santa Rosa
Summary
Ambitious Marketing Assistant optimizing campaign performance to drive business success. Devoted market surveyor with established record of measurable customer engagement, coordinating lead generating campaigns and achieving notable revenue results. Adept at utilizing extensive knowledge of marketing tools and copywriting skills to improve sales strategies. Possesses excellent oral and written communication skills to effectively support marketing teams.
Overview
5
5
years of professional experience
Work History
Executive & Marketing Assistant
Benedetta Skin Care
08.2020 - Current
- Created engaging content for Pinterest, Facebook, and Instagram.
- Identified appropriate marketing channels and target customers for campaigns.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Designed and implemented advertising and public relations activities.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Played a pivotal role in optimizing targeted promotions, contributing to a 50% boost in sales.
Marketing Assistant
Pacific Landscapes
12.2018 - 08.2020
- Generated leads through phone calls, emails and face-to-face interactions.
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
- Utilized Adobe Photoshop and Illustrator to design and create informational flyers and advertisements.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Created customized marketing materials to increase product awareness.
- Compiled product, market, and customer data to generate informed sales and profit projections.
Education
Bachelor of Science - Marketing
Sonoma State University
Rohnert Park, CASkills
- Project Coordination
- Optimizing Profitability
- Promotions and Marketing Strategies
- Business Communications
- Digital Content Generation
- Adobe Illustrator
Timeline
Executive & Marketing Assistant
Benedetta Skin Care
08.2020 - Current
Marketing Assistant
Pacific Landscapes
12.2018 - 08.2020
Bachelor of Science - Marketing
Sonoma State University
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