Summary
Overview
Work History
Education
Skills
Websites
Recognition
Personal Information
Accomplishments
Timeline
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Daniela Cicciarella

Stouffville,ON

Summary

As a seasoned creative storyteller, I’ve been instrumental in the development of content for B2C and B2B clients in a number of industries. I can easily pivot between channels — from blogs to digital ads — and I thrive on deconstructing complex briefs to deliver engaging, customer-centric messages that are hard to scroll past. I love what I do, and I’m lucky that I’ve been doing it for so long.

Overview

19
19
years of professional experience

Work History

Senior Copywriter

Capital One
08.2012 - Current
  • Conceptualizing and executing on multi-channel digital campaigns with boasting a combination of mid to low funnel assets
  • Developing blog content and corresponding social drivers promoting tips to help our customers take control of their credit while educating them on the role credit plays in their financial future
  • Ensuring blog content incorporates SEO keywords to improve organic search results
  • Leading brainstorms and surveys with creative and strategic marketing teams to come up with timely and engaging story ideas
  • Creating and testing value propositions in challenger digital campaigns to determine what drives our customers to consider for our credit cards.

Document Specialist (Contract)

Regional Municipality of York
01.2012 - 07.2012
  • Wrote and edited promotional material, bulletins and reports from the various units that fall under York Region’s Community Health and Services department
  • Edited York Region’s Community Portraits: Immigrants Living in York Region, a compelling research study highlighting the experiences of the Region’s growing immigrant community
  • Coordinated with translation services to ensure that written materials are accessible to a range of demographics within York Region.

Communications Specialist

Nightingale Informatix Corp
04.2011 - 01.2012
  • Crafted and released tweets in reaction to the latest industry-related news
  • Met with clients in the health field, from physicians to clinic management professionals, to develop white papers, case studies and blog posts promoting the usefulness of our electronic medical record software.

Marketing Coordinator

KPMG
09.2008 - 03.2011
  • Coordinating networking events for the firm’s sales and professional teams
  • Enhancing brand and organizational goodwill by lending marketing skills to initiatives designed to make a difference in the community.

Copywriter

Blitz/Cossette Communications
12.2005 - 03.2008
  • Coordinating networking events for the firm’s sales and professional teams
  • Enhancing brand and organizational goodwill by lending marketing skills to initiatives designed to make a difference in the community.

Education

Writing for Content Marketing -

UBC Extended Learning

Creative Advertising Diploma -

Seneca College

Skills

  • Copywriting
  • Content writing
  • Content research
  • Conceptual thinking
  • Search engine optimization
  • Search engine marketing
  • Digital advertising
  • Strategic thinking
  • Brainstorming
  • Creative messaging
  • Social Media Copywriting
  • Collaborative Team Player
  • Strategic Marketing
  • Email Marketing
  • Social media proficiency

Websites

Recognition

Beacon Award - Capital One’s highest level of achievement in recognition for my work on the launch of Life & Credit, the company’s customer-facing blog.

Personal Information

Title: Senior Copywriter

Accomplishments

  • Beacon Award
    Capital One’s highest level of achievement in recognition for my work on the launch of Life & Credit, the company’s customer-facing blog.

Timeline

Senior Copywriter

Capital One
08.2012 - Current

Document Specialist (Contract)

Regional Municipality of York
01.2012 - 07.2012

Communications Specialist

Nightingale Informatix Corp
04.2011 - 01.2012

Marketing Coordinator

KPMG
09.2008 - 03.2011

Copywriter

Blitz/Cossette Communications
12.2005 - 03.2008

Writing for Content Marketing -

UBC Extended Learning

Creative Advertising Diploma -

Seneca College

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Daniela Cicciarella