Daniela Aranda
Indio
Summary
Experienced with managing large retail environments, focusing on operational excellence and team development. Utilizes leadership skills to drive store performance and customer satisfaction. Track record of implementing effective strategies to enhance sales and streamline operations.
Overview
12
12
years of professional experience
Work History
Store Director
MCM Worldwide
Cabazon, CA
05.2025 - Current
- Led store operations to achieve sales goals and enhance customer experiences.
- Developed and implemented strategic merchandising initiatives to optimize product placement.
- Managed inventory control processes, ensuring stock availability and minimizing shrinkage.
- Trained and mentored team members to improve performance and foster professional growth.
- Analyzed sales data to identify trends and inform strategic decision-making for store layout.
- Collaborated with marketing teams on promotional campaigns to drive foot traffic and engagement.
- Exceeded company targets consistently through proactive monitoring of KPIs and execution of corrective action plans when needed.
- Conducted regular performance evaluations for staff members, identifying areas for growth and development.
- Collaborated with other Store Directors on regional initiatives aimed at increasing brand presence in local markets.
Store Manager
Karl Lagerfeld Paris
Cabazon, CA
11.2023 - 05.2025
- Essential Business Acumen for high volume; payroll utilization and efficient scheduling to business needs and expectations.
- Hiring, training and recruiting with exceptional talent acquisition skills.
- Meeting and exceeding sales goals by enforcing sales metrics KPIs like; Conversion, Traffic, DPT, UPT. also, P&L reporting.
- Lead sales associates and members of leadership in bulk buyer and streamer sales transactions with excellent customer service skills and styling recommendations.
- Product Knowledge of but not limited to Women and Men's apparel like, shoes, handbags, accessories like leather goods and travel plus much more.
- Merchandizing and visuals to company standards or using critical thinking to best utilize product for more effective sell through.
- De escalation of internal or external conflict in the workplace through professional communication and problem solving.
- Monitor and control Loss Prevention and Inventory experience.
- Creating sales plan and business strategies necessary to outpace last year.
- And anything else assigned by regional manger
Store Market Manager
LensCrafters
Palm Desert, California
07.2019 - 11.2023
- 2019-2020 Team Lead/ Supervisor Leading the team in sales and performance, closing duties, and aiding assistant manager in operations.
- Promoted 2020- November 2023 Store Market Manager This market includes production of glasses and lab management, sub lease doctor contract management and retail management. Oversee all store operations meet or exceed company standards. Goals and plans are set in place to secure the achievement of sales goals.
- Hiring, Payroll, Training, Marketing, Store visuals, Celebrating and coaching team to maintain morale and performance. Along with other duties assigned by Regional Manager.
- Assisted in Multi Unit management and training store for newly acquired members of management and Optometrists.
Area Manager
National Vision Inc.
Oceanside, CA
05.2014 - 07.2019
- Area Manager Coos Bay OR, 2018-2019 Multi Location Management in the Oregon Coast; Coos Bay, Grants Pass, Woodburn area, aiding District Manager with escalated issues passed store manager level; providing the customer with aid and appreciating patience with their experience, Doctor Recruitment and contract evaluations, daily reporting to DM about all three locations of performance, any issues and all solutions provided. Traveling to all locations monthly or quarterly according to DM requirement. Auditing of individual tore performance, sales metrics and operations like payroll and scheduling compliance. Talent development and acquisition for all areas of business including medical operations. 40% Travel to assist market in with lack of staff or support in training leadership and doctors. Lead conference calls and obtain commitments from managers to meet goals, consolidate and communicate to district manager. And more.
- General Manager 2016-2018 The Vision Center requires general managers to ensure sales are met, payroll and scheduling are compliant. External Marketing while maintaining in-store Doctor Partnership. Keeping store clean, organized and meeting company expectations. Customer service issues and de-escalation. Building a team that can ensure every patient and customer has found their best vision solution. Merchandising up to latest trends and styles
- Third Key (supervisor) 2014-2015 Closing sales associate in charge in the absence of both managers. In charge of leading the sales team in performance. Closing Registers and replenishing for next business day.
- Assistant Manager 2015-2016 Aiding General manager in all store operations and procedures: Payroll and schedules, Training/Coaching, Business Plans, Troubleshooting, and any other duty assigned by GM.
Education
Associates - LA, LVN
Mira Costa College/CSUSM
Skills
- Merchandising Luxury brands including but not limited to, Prada, Tom Ford, Burberry, Gucci, Tiffany, Dolce and Gabbana, Versace, Karl Lagerfeld Paris and more
- Marketing to local businesses and establishing relationships with surrounding partners as needed for recruitment or business building
- Extensive Optical Knowledge in all aspects of the business, sales, styling, product knowledge, medical terminology, adjustments, troubleshooting, leadership, and more
- Payroll, Scheduling, Hiring, Training, Team Building, creating sales plans to meet goals and metrics
- Open to constructive criticism as well as upgrades and changes to streamline operations in the business
- Exceptional sales and customer service experience with bulk buyers, streamers and more
Extras
Bilingual can fluently read write and speak the Spanish language.
CPR& First Aid Certified.
Awards & acknowledgments
Manager of the year 2016 & 2017, 2018 National Vision Walmart, Exceeding Sales, Low Turnover, Payroll Utilization, Associate of the Year 2019, 2020 LensCrafters Luxottica, Exceeded $500,000 in sales annual goal $350,000.
Timeline
Store Director
MCM Worldwide
05.2025 - Current
Store Manager
Karl Lagerfeld Paris
11.2023 - 05.2025
Store Market Manager
LensCrafters
07.2019 - 11.2023
Area Manager
National Vision Inc.
05.2014 - 07.2019
Associates - LA, LVN
Mira Costa College/CSUSM