Daniel Ryu

• Informing and influencing the product roadmap for the Retention product zone with correlation analysis, modeling, and visualizations - 10%

• Leading the newest feature's analysis - ideation, exploration, refinement, and storytelling at a company All-Hands meeting
• Planning robust event tracking, to arm the company's analyses and ultimately guide the product roadmap
• Preparing, analyzing, and presenting A/B split tests to the Product team, to drive design optimization
• With the launch of several new features, helping set KPIs and designing self-service Tableau dashboards to monitor results
• Using Machine Learning techniques on an imbalanced dataset to classify free users by their likelihood to convert to paid - increased 10%

Key Analyses:

• Joining performance by OS version to my scraped minimum OS versions from Play Store
• Setting best practice and automating the analysis of incrementality using a two-proportion T-test - 10% gain

In addition to the responsibilities at Manage, I became the reporting and analytics expert for the commercial team:

• Writing and maintaining scripts to support external and internal reporting needs
• Creating data visualization dashboards (Tableau, Zeppelin)
• User behavior and Inventory insights for optimization - 10% gain

Manage provides in-app mobile advertising solutions. In Oct 2018, Manage was successfully acquired by Criteo to expand the company's App Install product.

• Analysis across exchanges, campaigns, publishers, etc, finding and executing optimizations for client and internal ROI
• Owning internal & external reporting tools for performance, user, and revenue analysis (Tableau, Excel, SQL)