Summary
Overview
Work History
Education
Skills
Languages
References
Timeline
Generic

Daniel Pruneda

Surrey,BC

Summary

Strategic and client-oriented professional with a strong background in marketing, customer experience, and stakeholder engagement across North America and LATAM. With over a decade of experience in marketing strategy and, more recently, in customer loyalty and experience operations at Best Buy Canada, I combine creative problem-solving with business-driven thinking. Currently certified to train teams internally, I lead escalated customer resolution efforts and support loyalty-driven service outcomes. Eager to contribute to partner strategy and program development in a fast-paced, growth-oriented environment.

Overview

15
15
years of professional experience

Work History

Sr. Customer Experience Associate

Best Buy Canada
Vancouver, British Columbia
10.2022 - Current
  • Act as the final escalation point for customer issues regarding refunds, compensation, and complex resolutions across Canada.
  • Deliver impactful solutions ensuring both customer satisfaction and business compliance.
  • Certified internally to conduct group training sessions for new and current associates.
  • Collaborate with various internal departments to streamline resolution processes and gather insights for service optimization.
  • Continuously analyze customer trends and feedback to recommend process improvements.
  • Managed time efficiently to respond to customer inquiries in a timely manner.
  • Ensured compliance with company policies regarding returns, exchanges, refunds.

Marketing Specialist

Unimat de Mexico S.A. de C.V.
Mexico
11.2009 - 08.2022
  • Developed branding strategies, including multi-channel campaigns for B2B and B2C clients.
  • Coordinated and produced digital content, blogs, and targeted marketing communications.
  • Worked with internal departments and external partners to ensure brand alignment and campaign consistency.
  • Conducted competitive analysis and monitored KPIs to refine strategies.
  • Provided marketing reports and participated in cross-functional planning sessions.

Education

MBA - Business Administration

UNIVERSIDAD DEL VALLE DE MEXICO
MEXICO
08.2018

Diploma of Management Skills - Management And Leadership

INSTITUTO TECNOLOGICO DE MONTERREY
MEXICO
06.2006

Bachelor in Journalism And Communications - Communications And Media

UNIVERSIDAD DE CUAUTITLAN IZCALLI
MEXICO
08.2005

Skills

  • Customer Loyalty & Experience
  • Stakeholder Relationship Management
  • Partnership Communication
  • Team Training & Leadership
  • Project Coordination
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Microsoft Office Suite (Excel, PowerPoint, Outlook)
  • Bilingual: English & Spanish

Languages

English
Native/ Bilingual
Spanish
Native/ Bilingual

References

References available upon request.

Timeline

Sr. Customer Experience Associate

Best Buy Canada
10.2022 - Current

Marketing Specialist

Unimat de Mexico S.A. de C.V.
11.2009 - 08.2022

MBA - Business Administration

UNIVERSIDAD DEL VALLE DE MEXICO

Diploma of Management Skills - Management And Leadership

INSTITUTO TECNOLOGICO DE MONTERREY

Bachelor in Journalism And Communications - Communications And Media

UNIVERSIDAD DE CUAUTITLAN IZCALLI

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Daniel Pruneda