Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
Daniel Nash

Daniel Nash

Tustin

Summary

Dynamic e-commerce merchant and procurement specialist with 9+ years of progressive experience at Scuba.com, specializing in buying, inventory management, and vendor negotiations. Proven expertise in executing sales strategies, optimizing margins, and sourcing products to drive category growth. Eager to apply market trend analysis and overseas procurement skills as a Buyer in fast-paced online retail environments.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Merchant

Scuba.com
02.2024 - 02.2025
  • Led procurement and buying decisions for expanded categories including snorkeling, gear bags, photography, and additional diving equipment, sourcing new vendors to reduce costs by 12% and improve product assortment.
  • Oversaw sales, margin, and inventory planning across multiple product lines, achieving 18% revenue growth through strategic promotions and competitive analysis.
  • Maintained comprehensive knowledge of industry trends, competitor landscapes, and global supply chains, informing procurement strategies that enhanced supplier relationships and market positioning.

Associate Merchant

Scuba.com, Liesurepro.com, SunnySports.com
11.2019 - 02.2024
  • Executed sales, margin, and inventory plans for snorkeling, gear bags, and photography categories, achieving 15% year-over-year margin growth through targeted promotions.
  • Maintained in-depth knowledge of industry and competitor market trends, informing strategies that increased category revenue by 20%.

Product Manager

Scuba.com
11.2018 - 11.2019
  • Managed dive/snorkeling equipment, neoprene goods, diving accessories, and branded merchandise, overseeing product launches that expanded inventory by 30%.
  • Handled overseas communications for purchase orders, product developments, and negotiations, reducing supplier costs by 10% through effective vendor partnerships.

Paid Advertising Account Manager

Scuba.com
10.2017 - 11.2018
  • Maintained marketing campaigns across multiple platforms, optimizing ad spend to improve ROI by 25%.
  • Developed and implemented custom dynamic category/brand-specific campaigns, driving a 40% increase in click-through rates.

Product Pricing Manager

Scuba.com
03.2016 - 10.2017
  • Maintained site-wide product pricing, ensuring competitiveness that boosted overall sales volume by 15%.
  • Conducted daily competitive price scanning using third-party software, identifying opportunities that captured 5% more market share.

Shipping and Receiving Specialist

Scuba.com
01.2016 - 03.2016
  • Performed packing and unpacking of shipment deliveries, processing 200+ orders daily with 99% accuracy to support efficient operations.

Education

Associate of Arts - Business Administration

California State University , Fullerton, CA
01-2019

Associate's Degree - Liberal Arts

Santiago Canyon College, Orange, CA
01-2017

Skills

  • Procurement & Buying: Vendor Sourcing, Supplier Negotiation, Purchase Order Management
  • Inventory & Merchandising: Sales Forecasting, Margin Analysis, Competitive Pricing
  • E-commerce Platforms: Google Ads, Shopify
  • Marketing: Paid Advertising, Campaign Optimization, Market Trend Research
  • Tools: Excel, Pricing Software, Overseas Sourcing Tools
  • Soft Skills: Cross-Functional Collaboration, Strategic Planning

Certification

  • Crestcom Bulletproof Manager Training, 08/01/18 - 08/31/19.
  • Eagle Scout - Boy Scouts of America, 10/01/13 - Present.
  • PADI Certified Rescue Scuba Diver, 02/01/13 - Present.

Interests

Drones/Photography

Cryptocurrencies/Web3

Timeline

Merchant - Scuba.com
02.2024 - 02.2025
Associate Merchant - Scuba.com, Liesurepro.com, SunnySports.com
11.2019 - 02.2024
Product Manager - Scuba.com
11.2018 - 11.2019
Paid Advertising Account Manager - Scuba.com
10.2017 - 11.2018
Product Pricing Manager - Scuba.com
03.2016 - 10.2017
Shipping and Receiving Specialist - Scuba.com
01.2016 - 03.2016
California State University - Associate of Arts, Business Administration
Santiago Canyon College - Associate's Degree, Liberal Arts
Daniel Nash