Daniel Mitchell
Los Angeles,,CA
Summary
Experienced media executive working at the intersection of culture, content, and social impact. Over two decades scaling established and early stage organizations via strategic partnerships, thought-leadership programs, and impact marketing. A catalyst of creative programs that drive revenue, brand equity, social impact, and cultural relevance.
Overview
23
23
years of professional experience
Work History
Sr. Marketing Manager
YouTube (via MTP, Inc)
10.2019 - Current
- Supports key executives within the creator marketing + partnerships team on creator focused sustainability programs.
- Led YouTube creator activations within Google tentpole thought-leader events - Davos, UNGA, COP, TED.
- Designed and implemented go-to-market campaigns and events for a Social Impact + Learning slate of YouTube Originals programming including unscripted series, feature documentaries, and virtual live specials.
- Launched 'Creators for Climate Action,' a global network of top Creators committed to leveraging their platforms to educate and inspire action around sustainability and climate change.
- GTM lead on YouTube brand sustainability brand campaigns.
- Increased Gen-Z and thought-leader brand affinity by developing and implementing innovative impact marketing strategies.
Marketing Consultant
Facebook
04.2019 - 06.2019
- Designed and implemented Facebook's TED partnership program including activations at the TED 2019 conference and producing a co-branded video content series.
Marketing Consultant
YouTube
12.2018 - 03.2019
- Developed the strategic framework and partnership program for a Gen-Z focused global mental health initiative.
Vice President, Business Development + Innovation
NationSwell
04.2017 - 04.2018
- Led business development for NationSwell a professional national membership network and digital publishing platform connecting America’s leading social innovators and accelerating their solutions.
Senior Account Director
Group SJR (WPP)
03.2016 - 04.2017
- Embedded within SJR client New Lab, a hardware tech innovation hub in the Brooklyn Navy Yard focused on incubating high-growth companies working on advanced technologies.
- Designed and launched a corporate membership program brokering deals with first cohort of companies including: JetBlue, Hewlett Packard Enterprise, Autodesk, Intel, IBM, GE, and Tiffany & Co.
Director, Global Partnerships
TED
03.2008 - 03.2016
- Brokered and managed $30M+ in partnership deals and philanthropic funding for TED.
- Strategized and executed bespoke thought-leadership programs for major corporations and philanthropic partners across TED's digital and event platforms.
- TED Prize Producer. Produced campaigns and sourced resources for Prize recipients including artist JR, Sylvia Earle, Jamie Oliver, Dave Eggers, Karen Armstrong, James Nachtwey.
Director Strategic Partnerships + Creative Executive
GOOD
02.2006 - 03.2008
- Launched GOOD, a millennial focused media and film company covering the culture of social good across print, digital content, events, and film production.
- Film credits include SON OF RAMBOW (Paramount), THE MESSENGER (Oscilloscope), RACING DREAMS (Amazon), BY THE PEOPLE: THE ELECTION OF BARACK OBAMA (HBO).
Creative Executive
Andell Entertainment
01.2003 - 01.2005
- Creative executive overseeing development activities for an independent production company owned by the Bronfman family. LIONS FOR LAMBS (UA), STATE OF PLAY (Universal), MILLIONS (Fox Searchlight).
Agent Trainee
ICM Partners
08.2001 - 01.2003
- Provided administrative and logistical support to various top-tier clients in the entertainment industry, including actors, directors, and producers.
Education
BFA - Film & Television Production
New York University - Tisch School of The Arts
New York, NYTimeline
Sr. Marketing Manager
YouTube (via MTP, Inc)
10.2019 - Current
Marketing Consultant
Facebook
04.2019 - 06.2019
Marketing Consultant
YouTube
12.2018 - 03.2019
Vice President, Business Development + Innovation
NationSwell
04.2017 - 04.2018
Senior Account Director
Group SJR (WPP)
03.2016 - 04.2017
Director, Global Partnerships
TED
03.2008 - 03.2016
Director Strategic Partnerships + Creative Executive
GOOD
02.2006 - 03.2008
Creative Executive
Andell Entertainment
01.2003 - 01.2005
Agent Trainee
ICM Partners
08.2001 - 01.2003
BFA - Film & Television Production
New York University - Tisch School of The Arts
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