Daniel Lerer
Vancouver,BC
Summary
Dynamic results driven sales executive with over 15 years of achieving revenue growth while providing visionary leadership in highly competitive markets. Tenacious at building new business, securing customer loyalty and forging strong relationships with customers, prospects and external business partners. Global footprint working internationally with successful government agencies and corporations.
Overview
23
23
years of professional experience
Work History
Business Development Executive
Candrone (Dronelogics Systems, Inc)
01.2022 - Current
- Achieved largest lifetime value of Executive CEO customer over 125% revenue value.
- Launched 3 new proprietary product lines to market generating pipeline increase of 200%
- Conceived and designed pricing plans, pricing strategy and branding for proprietary product lines.
- Created, submitted and won RFP proposals for Government agencies in with 90% success rate.
- Promoted from Sales Expert to Business Development Executive while retaining and expanding workload.
Sales Expert
Candrone (Dronelogics Systems, Inc)
04.2020 - Current
- Top ranked quota attainment salesperson selling entire portfolio of products over 125% of annual target.
- Created managed and chaired bi-weekly deal review sessions to highlight team's success.
- Secured key accounts that contributed over 80% of average deal value.
Account Executive
Korem Geospatial, Inc.
04.2019 - 12.2019
- Secured net new logos generating average of 110% over yearly target.
- Developed sales outreach playbook targeting verticals achieving 66% response rate and 95% conversion.
- Defined and created BDR\SDR position streamlining sales operations and funnel cadence.
Director of Business Development
OSF-Global Services, Inc.
03.2018 - 03.2019
- Represented sales management on cross functional committee chartered to implement new discovery model to specialize and expedite model globally.
- Grew net new revenue through aggressive partnerships that accounted for 30% of revenue increase in territory within North America.
Enterprise Global Account Executive
LoginRadius, Inc.
04.2016 - 03.2018
- First sales employee hired in new Global HQ.
- First year 110% target achievement, second year 140% target achievement on average closed opportunities.
Senior Account Executive
Korem Geospatial, Inc.
01.2011 - 02.2016
- Yearly quota attainment with consistent 15% annual growth
- Increased networking traffic at industry events resulting in 44% growth in pipeline
- Ability to demonstrate products and deliver effective sales presentations by focusing on ROI to senior stakeholders involving Tableau, Alteryx, MapInfo\PBBI solutions
- Led strategic project planning and growth management in a rapidly changing business area resulting in 110% increase in sales.
Sales Executive
Chorus Call, Inc.
03.2010 - 08.2010
- Worked closely with Investor relations clients to resolve renewal conditions to sustain booked revenue resulting in 100% renewal success.
Director of Business Development
Tetrad Computer Applications, Inc.
10.2008 - 03.2009
- Created and implemented pricing program that identified and measured customer program and profitability increasing response by 45%.
Major Business Account Manager
British Telecom, Inc.
03.2006 - 04.2007
- Over target bookings in annual minutes of 150%
- Secured 10 new logos that contributed to 60% of call volumes.
Product Specialist
Tetrad Computer Applications, Inc.
06.2000 - 01.2006
- Drove conversions from real-time product demonstrations and managed end to end procurement resulting in 25% annual revenue growth year over year
- Actively attended trade shows that contributed to adding 15% to pipeline per event
- Championed use of real-time SaaS demonstrations using state of the art technology in early adoption
- Increased product awareness through delivering onsite presentations resulting in 75% conversion.
Education
Bachelor of Arts - Geography
01.2000
Minor: GIS
Skills
- Communication
- Leadership
- Technology
- Enterprise Sales
- Contract Negotiation Expertise
- Account and Territory Management
- Top-Ranked Sales Executive
- Proposal Development
- Forecasting and Planning
- Relationship building and rapport
Languages
English
Native or Bilingual
French
Elementary
Russian
Full Professional
References
References available upon request
Timeline
Business Development Executive - Candrone (Dronelogics Systems, Inc)
01.2022 - Current
Sales Expert - Candrone (Dronelogics Systems, Inc)
04.2020 - Current
Account Executive - Korem Geospatial, Inc.
04.2019 - 12.2019
Director of Business Development - OSF-Global Services, Inc.
03.2018 - 03.2019
Enterprise Global Account Executive - LoginRadius, Inc.
04.2016 - 03.2018
Senior Account Executive - Korem Geospatial, Inc.
01.2011 - 02.2016
Sales Executive - Chorus Call, Inc.
03.2010 - 08.2010
Director of Business Development - Tetrad Computer Applications, Inc.
10.2008 - 03.2009
Major Business Account Manager - British Telecom, Inc.
03.2006 - 04.2007
Product Specialist - Tetrad Computer Applications, Inc.
06.2000 - 01.2006
University of British Columbia - Bachelor of Arts, Geography
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