Summary
Overview
Work History
Education
Skills
Accomplishments
References
Timeline
Generic

Daniel LeBlanc

Dieppe,NB

Summary

  • Accomplished Senior Designer and Project Manager with 27+ years of experience in web design, affiliate marketing, and digital content creation. Proven track record as the longest-tenured employee at the previous two companies, combining advanced design expertise with strategic project management skills.
  • Specializes in creating affiliate marketing ads with measurable results, interactive web experiences, and innovative digital solutions. Self-directed learner with exceptional ability to adapt to new technologies, and spearhead company innovations.

Overview

15
15
years of professional experience

Work History

Senior Designer & Project Manager

Netphere Solutions/Nitro Media
01.2011 - 07.2025
  • Led development of Cashadvisor.ai, an innovative interactive platform featuring selectable AI characters that guide users through personalized questionnaires to match them with relevant affiliate offers
  • Pioneered cost-effective video production method, transforming traditional banner ads into fully narrated animated videos, significantly reducing production costs and time
  • Spearheaded creation of VivaFreshFood, a comprehensive recipe and article website, including writing SEO-optimized content to drive organic traffic
  • Consistently selected to tackle new company initiatives and experimental projects due to proven ability to innovate and deliver results
  • Designed and produced hundreds of high-converting banner advertisements for affiliate marketing campaigns
  • Created weekly email newsletters distributed through Mailchimp, maintaining consistent brand messaging and engagement
  • Developed comprehensive visual assets for multiple web properties in the affiliate marketing space
  • Implemented responsive design principles across all digital properties to ensure optimal user experience
  • Managed cross-functional teams and coordinated multiple concurrent projects using JIRA and Slack
  • Streamlined workflow processes, improving team efficiency and project delivery timelines
  • Collaborated with media buyers and affiliate program managers to ensure creative alignment with campaign objectives, including A/B testing of creative variations
  • Maintained project documentation and facilitated communication between technical and creative teams

Senior Web Designer

Atrinsic/InfiKnowledge
  • Designed front-end interfaces for dozens of websites across diverse industries, including dating platforms, social networks, and digital media sites.
  • Created user-friendly interfaces for an early-stage social networking platform (pre-Facebook era), prioritizing family-safe interactions.
  • Developed engaging visual designs for ringtone and music download platforms, optimizing for user conversion.
  • Contributed to the visual marketing design of Kazaa, a major peer-to-peer file-sharing platform.
  • Established design standards and best practices that influenced company-wide creative direction.
  • Mastered multiple content management systems and adapted quickly to proprietary platforms.
  • Collaborated closely with development teams to ensure design feasibility and optimal implementation.
  • Maintained a consistent brand identity across all digital properties while adapting to evolving web standards.

Education

Graphic Design/Multimedia -

Eastern Business Computer Institute
06-1997

Skills

  • Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, InDesign, After Effects)
  • Figma
  • Blender (3D modeling, logos, 3D printing)
  • WordPress
  • Umbraco
  • Proprietary content management system platforms
  • HTML/CSS working knowledge
  • JIRA
  • Slack
  • Microsoft Office Suite
  • Google Workspace (Docs, Sheets, Slides)
  • Google Analytics
  • Google Tag Manager
  • Hotjar
  • Mailchimp
  • SEO best practices
  • Advanced prompting techniques (Claudeai, ChatGPT, Midjourney, and others)

Accomplishments

  • Longest-tenured employee at two separate companies, demonstrating exceptional loyalty, adaptability, and value
  • Innovation leader: Consistently chosen to pilot new technologies and business initiatives
  • Cost optimization: Developed efficient video production workflow that reduced traditional production costs
  • SEO expertise: Successfully drove organic traffic growth through strategic content creation and optimization

References

Marco Potvin

CEO/President: Netsphere Solutions/Nitro Media

marco@gonitromedia.com / (506) 874-8456

Mark Harper

Vice President of Marketing: Netsphere Solutions/Nitro Media

mark@gonitromedia.com / (506) 871-9476

Thomas Bowser

Art & Sound Team Manager: IGT Canada Solutions ULC

Thomas.Bowser@igt.com / (506) 962-2882

Timeline

Senior Designer & Project Manager

Netphere Solutions/Nitro Media
01.2011 - 07.2025

Senior Web Designer

Atrinsic/InfiKnowledge

Graphic Design/Multimedia -

Eastern Business Computer Institute

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Daniel LeBlanc