Daniel Huo

• Directed the development of new products based on market trends and customer feedback. Coordination between marketing team and product development team, enabling market feedbacks to be absorbed, considered and make according adjustment on products within company capability in order to improve product market focus and quality of service. Main result-developed client feedback loop and marketing materials on our most selling product- remote sports level assessment.
• Organized the first "North American Student Athlete (Hockey) development pathway seminar" participated by over 400 stakeholders including both local parents (recent immigrants to Canada) and parents and coaches in China via an online+offline format. Secured sponsorship from Sunlife Financial services to provide support for the events.
• Lead marketing team to identify and develop target social media platforms. Main result- Developed and built up account in one of the leading platform in China : the "little red book" 小红书，which has a majority user of females and parents that are potential client of our services.
• Analyzed financial data, trends, and market conditions to identify opportunities for increased profitability.
• Cultivated partnerships with other organizations to facilitate joint ventures or collaborations.

• Maintained relationships with key stakeholders by attending meetings and responding promptly to inquiries or requests for information.
• Established performance standards for staff members in order to drive productivity levels up.
• Analyzed market trends to identify opportunities for growth within existing markets or new ones.
• Cultivated partnerships with other organizations to facilitate joint ventures or collaborations.
• Set-up and developed produce and services distribution channels across China, targeting Tier 1 and Tier 2 cities from Beijing to Hainan, partners including education agencies, immigration services providers, international schools, public associations with a focus on international business and local sports clubs that has access to high-net worth families interested in international education opportunities.
• Lead the development of marketing materials and partnership structure catered to different kind of target customer groups and distribution channels including product introduction, program structure and services promotions.
• Leading the development and execution of joint branded programs with Canadian partners for the purposes of both maintaining profit goals, brand building as well as showcasing company capabilities. I.e. Main result- two closed group summer programs running this summer in 2024, promotion and recruitment phase has been completed.
• Represented SinoSports Development and Radical eCoaching at education fair organized by trade commissioner team at Beijing Embassy of Canada to China. Key result including the newly formed new partnership with EIC education on service distribution across product line including both individual services and group programs.

2019-2020

• Provided Communication support to customers when needed during product demonstrations or onboarding processes.
• Served as an escalation point for unresolved customer issues or disputes, managed client expectations as well as helping with strategy making process of projects
• Advised senior management on best practices related to client relationship management, including using main-stream Chinese social media and communication platforms to communicate with clients and expanded market channels
• One of the main researcher and writer of Government research project which was released to stakeholders in both Canada and China in 2020 (Hired by the General Consulate of Canada in Shanghai)
• Support and organized the "2020 Canadian Top Private Schools virtual Fair" facing our primary market——China and built up brand awareness , 10 top private CAIS schools were invited across 4 provinces.
• Content creation for marketing and recruitment purposes on company social media platforms

2021

• Organized, managed and provided translation support of Series of "SinoInfoX" online live sessions featuring keynote speakers from top private schools in Canada targeting Chinese Families to introduce schools & programs
• Organized and Managed "CanProsper & SinoSports Development-Canada Sports and Education Round Table Virtual Discussion Event"
• Built and maintained two new schools partners on recruitment (General Admission) and camp projects (Sports and Education themed summer Programs)
• Represented SinoSports Development in Harbin, China on "Harbin international winter sports Expo"
• Represented SinoSports Development and met with the Trade commissioner office at the Canadian Embassy in Beijing to exchange market information and partnership building.
• Represented SinoSports Development team in private booth setting and prepared marketing materials for "2021 菁彩国际升学展览EduSources" in Beijing and established management level of contacts of international and private schools across China, including Sias International School, Basis international School, Beijing new talent academy-international school, Ywe Chung Ywe Was Education, Dehong International education group