Daniel Fong
Oakville,ON
Summary
Daniel is a UX designer dedicated to enhancing user experiences through visual design skills and a human-centered approach. He’s passionate about crafting digital products that guide users toward better experiences.
Overview
3
3
years of professional experience
Work History
Graphic Designer
Pivotal Solutions
04.2023 - Current
- Played critical role in improving the UX and UI of the Pivotal E-Store by conducting a heuristic analysis and designing high fidelity wireframes that I conducted user tests and iterated upon
- Collaborated closely with marketing lead to align project goals
- Manage and design social media content and strategy for Pivotal across LinkedIn, Instagram, and Facebook, leading to a 404 (44.8%) increase in website button clicks and 7,066 (7.1%) increase in page views on LinkedIn
- Conceptualize and design a branding kit for Pivotal’s “Best Place to Work” award
Freelance UX/UI Designer
Aquanure
11.2023 - 01.2024
- Improved the user experience (UX) and user interface (UI) for Aquanure’s website, leveraging a comprehensive design process from UX audit to usability testing and high fidelity prototyping
- Collaborated with stakeholder to ensure cohesive design solutions aligned with business goals and user needs.
Social Media Lead & Graphic Design Volunteer
Empowered Futures
10.2022 - 09.2023
- Led social media team and strategy for delivery across multiple platforms, including LinkedIn, Instagram, and Facebook
- Boosted engagement by 45.8% and grew to 913 followers (894.57% increase) on LinkedIn
Graphic Designer
Artichoke Magazine
08.2021 - 04.2022
- Received praise from team lead for compelling designs and which led to designing cover illustrations for volume 11 issues
- Conceptualized and interpreted articles from writers to design visually appealing page layouts under brand guidelines
Education
UI/UX Boot Camp Certificate - UI/UX Design
University of Toronto
Toronto, ON12.2023
Bachelor of Arts - Design
York University & Sheridan College
Toronto, ON08.2022
Skills
- Basic HTML and CSS
- WordPress
- Figma
- Adobe Creative Suite
- Typography
- Colour Theory
- Atomic Design
- User Research and Interviewing
- Empathy Mapping
- User Persona creation
- Design Thinking
- User Experience Testing
- Wireframing and Prototype Design
Timeline
Freelance UX/UI Designer
Aquanure
11.2023 - 01.2024
Graphic Designer
Pivotal Solutions
04.2023 - Current
Social Media Lead & Graphic Design Volunteer
Empowered Futures
10.2022 - 09.2023
Graphic Designer
Artichoke Magazine
08.2021 - 04.2022
UI/UX Boot Camp Certificate - UI/UX Design
University of Toronto
Bachelor of Arts - Design
York University & Sheridan College
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