Daniel Esquivel

As President of Paid Media at Intero Digital, I lead an international division responsible for the strategy, execution, and profitability of full-funnel advertising programs across Google, Meta, Bing, LinkedIn, and Programmatic platforms. I own full P&L responsibility for the paid media business unit, overseeing $40M+ in annual media spend while driving scalable operations, AI innovation, and cross-functional alignment across global teams.

• Successfully led three agency integrations (Radd Interactive, Titan Growth, and SocialSEO), consolidating teams, technology, and workflows under the Intero Digital brand
• Oversee a global team of 30+ analysts, team leads, and directors across domestic and international regions
• Manage and optimize $40M+ in annual media spend across B2B and B2C verticals, including home services, healthcare, e-commerce, and SaaS
• Own financial planning, hiring strategy, staffing models, and budget forecasting to ensure profitability, efficiency, and growth readiness
• Collaborate with executive leadership on company-wide budgeting, growth initiatives, and quarterly goal planning
• Drive AI integration into paid media operations — implementing automation, predictive analytics, creative testing, and AI-powered reporting systems
• Co-lead development of proprietary AI tools to support campaign optimization, forecasting accuracy, and internal efficiencies
• Built and scaled internal SOPs, QA systems, onboarding frameworks, and professional development tracks for analysts and leadership
• Spearhead cross-functional strategy across Paid Media, SEO, Content, and PR to deliver unified, data-informed marketing solutions

Appointed to lead the Paid Media department through a period of strategic growth and operational transformation following the merger of Radd Interactive and Titan Growth. Oversaw all aspects of strategy, team development, budgeting, and performance across Google Ads, Meta, Bing, LinkedIn, and YouTube platforms.

• Spearheaded the cross-agency integration of Radd Interactive and Titan Growth’s paid media teams, unifying operations, talent, systems, and service offerings under one strategic vision
• Directed a high-performing team of analysts, strategists, and account managers serving B2B, eCommerce, and SaaS clients
• Managed and optimized multi-million-dollar media budgets to achieve aggressive targets for ROI, ROAS, CAC, and gross margin
• Built and implemented forecasting models to manage workload capacity, resource allocation, and departmental profitability
• Led hiring, onboarding, and team development initiatives, creating structured career paths and progression plans
• Standardized SOPs for campaign builds, QA processes, and reporting systems to drive consistency and scalability
• Acted as senior strategic advisor for key enterprise clients, collaborating directly with VP and C-suite stakeholders
• Partnered with executive leadership to define annual goals, team KPIs, and roadmap long-term growth

Led the development and growth of the Paid Media department, establishing team structure, strategic direction, and delivery systems to support long-term client and agency scalability. Oversaw paid media execution across Google Ads, Meta, and Programmatic platforms while shaping internal infrastructure and contributing to agency-wide integration initiatives.

• Built and scaled the paid media offering from a lean team into a fully functioning service line
• Developed foundational SOPs for campaign execution, client onboarding, and performance tracking
• Directed cross-platform strategies for B2B, e-commerce, and local service brands
• Led the integration team during agency acquisitions, building new internal processes and aligning paid media workflows with acquired operations
• Mentored early-career analysts and helped define the agency’s approach to training, QA, and campaign optimization

Promoted to lead Radd’s multi-platform paid media division, managing strategy, execution, team development, and performance measurement across Google, Meta, Bing, LinkedIn, and Programmatic. Played a pivotal role in scaling the department, optimizing campaign outcomes, and building foundational systems to support growth.

• Directed campaign execution and strategy across a diverse portfolio of B2B, eCommerce, and service-based clients
• Owned performance tracking infrastructure — from goal setup to conversion validation — ensuring accurate attribution and ROI insights
• Analyzed cross-channel campaign data to optimize ROAS and inform future media planning
• Served as the escalation point for high-impact client decisions and strategic course corrections
• Led the hiring, management, and mentorship of SEM analysts and account managers to drive team performance and retention
• Drove department growth through process refinement, new business support, and cross-functional collaboration
• Championed A/B testing frameworks to evaluate new tools, platforms, and creative tactics
• Maintained deep expertise across digital channels: paid search, paid social, SEO, email, and content marketing
• Developed and delivered strategic proposals for prospective clients, translating complex performance insights into compelling narratives
• Built and iterated internal training programs to standardize team knowledge and campaign excellence

Served as the lead strategist and primary point of contact for a wide range of clients, overseeing integrated digital campaigns across SEO, PPC, content strategy, and social media. Balanced hands-on execution with strategic consulting to improve visibility, traffic, and ROI across both B2B and B2C verticals.

• Owned end-to-end SEO and paid search campaign execution including keyword strategy, tracking implementation, ad copy, and conversion optimization
• Delivered actionable insights via keyword research, site audits, and analytics reporting to inform content direction and SEO priorities
• Collaborated with technical SEO specialists, content teams, and analysts to deploy comprehensive on-page and off-page strategies
• Led clients through GA and Google Tag Manager setup, conversion tracking builds, and performance measurement frameworks
• Conducted competitive audits and market trend analysis to uncover growth opportunities and optimize performance
• Presented strategic recommendations during weekly/monthly calls, translating technical results into clear business value
• Supported link building, site structure optimization, and continuous testing to improve SERP visibility
• Partnered with internal teams to align timelines, priorities, and client objectives for seamless execution

Led key client relationships and directed a cross-functional support team focused on onboarding, retention, and day-to-day account success. Served as the primary liaison between clients, sales, and internal operations, ensuring projects were executed with alignment, efficiency, and measurable impact.

• Cultivated long-term client relationships through proactive communication and strategic problem-solving
• Led onboarding for new clients in partnership with sales, ensuring seamless handoffs and strong initial experiences
• Managed and mentored a team of account coordinators and support staff, instilling high standards for service delivery and responsiveness
• Delivered regular performance reporting to internal stakeholders and clients, translating data into clear business outcomes
• Designed and executed retention strategies that improved renewal rates and strengthened account value
• Ensured all deliverables were completed on time and within budget, while maintaining alignment with client expectations
• Handled escalations with composure and professionalism, resolving issues while preserving client trust

Served as the primary point of contact for a nationwide client base, managing the full account lifecycle from onboarding to renewal. Supported company growth by building long-term relationships, improving client satisfaction, and driving contract retention and expansion through consultative account management.

• Built and maintained high-retention client relationships through proactive communication and solution-oriented support
• Led contract negotiations and renewals, aligning business terms with client goals while protecting margins
• Delivered data-driven monthly and quarterly business reviews to stakeholders, surfacing performance insights and growth opportunities
• Oversaw onboarding and implementation for new accounts, ensuring a smooth handoff and high-quality service delivery
• Identified upsell opportunities and unlocked new business through relationship expansion and strategic consultation
• Collaborated cross-functionally with internal teams to streamline operations, mitigate risk, and ensure successful project execution
• Maintained detailed documentation and timelines to drive accountability and alignment across departments

Delivered customized banking and investment solutions to retail clients, with a strong focus on sales growth, client satisfaction, and responsible financial guidance. Promoted twice in under three years and recognized for consistently exceeding performance goals during a high-growth, high-change period following the merger of Washington Mutual with Chase Bank.

• Surpassed monthly sales targets across deposit, credit, and investment products by leveraging personalized financial consultations
• Proactively identified client needs through discovery-based conversations and upselling, driving portfolio growth and deepening relationships
• Maintained 100% accuracy in large daily cash deposits and till balancing procedures
• Recognized for exceptional customer service and promoted twice based on sales performance and client feedback
• Helped lead frontline client support during the Washington Mutual–Chase Bank integration, maintaining high service standards amid organizational transition
• Resolved client concerns with professionalism and empathy, balancing customer needs with business goals