DANIEL EGBOSIMBA
CANNES YOUNG LIONS GLOBAL SHORTLIST ‘22 |STRATEGIC BRAND & COMMUNICATIONS SPECIALIST|DRIVING BRAND EXCELLENCE THROUGH INSIGHTS AND MEDIA SOLUTIONS | MEDIA STRATEGIST
Mississauga,Ontario
Summary
Insight-driven media enthusiast adept at pushing the boundaries of marketing to explore creative solutions for connecting brands and audiences. Creative and innovative problem-solver constantly exercising key strengths in media strategy development, social media data-mining, brand storytelling, target audience analysis and insight-extraction techniques to facilitate optimal content creation and brand message delivery.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing and Merchandising Specialist
Costco Wholesale
05.2023 - Current
- Constantly develop, improve and deploy marketing strategies to drive customer engagement, brand patronage and facilitate achievement of marketing and sales objectives
- Evaluate and compare sales outcome of previous and present merchandising strategies to determine what's most effective and improve profitability
- Ensure that shopping aisles are properly arranged and kept in presentable conditions leading to improved shopping experience for shoppers
- Inspect aisles during shopping hours to replenish depleted products and cater to customer demands
- Observe product inventory and ensure that products are replenished after close of business ahead of next day sales
- Provide directions and assistance to shoppers making inquiries and seeking guidance.
Media Buying, Planning and Control
PHD Media
07.2019 - 01.2023
- Managed operations with media partners and vendors to ensure successful execution of media marketing campaigns.
- Managed client budgets for ongoing and upcoming campaigns and ensured invoice reconciliation.
- Conducted market research and target audience analysis to gather accurate data on media trends and platform dynamics, guiding the development of media plans for marketing campaigns for Millennia Tea, Unilever brands and MTN.
- Maintained effective relationships and tracking with media partners through calls and follow-up emails, ensuring timely execution and completion of marketing campaigns, reducing non-compliance issues.
- Increased clients' market share and share of voice by analyzing market trends and identifying new media opportunities.
- Successfully launched the first digitally sold shares, "MTN Retail Offer Campaign," in December 2021, achieving over 90% sales of allotted shares.
- Facilitated the first launch of 5G mobile coverage in Nigeria with the "MTN5G Campaign," executed in November 2023.
- Managed my campaign tracker to facilitate my team's tracking of weekly campaigns and running-materials for digital, tv, and radio campaigns.
Sales Associate/Brodock
Enterprise
09.2020 - 02.2021
- Provided positive first impressions to establish relationships with new and potential customers
- Worked with sales team to collaboratively reach targets, consistently facilitating promotion of the Anno69 Swedish
- Cider upon its entry into the Lagos market
- Engaged with customers to build rapport and loyalty.
Education
Graduate Certificate - Marketing Management
Seneca College of Applied Arts And Technology
North York, ON12.2023
Bachelor of Science - Information Science and Media Studies
Pan Atlantic University
Lagos, NG12.2020
Skills
- Media Buying and Planning
- Campaign Management
- Client Communication
- Market Research, Industry Trends and Target Audience Analysis
- Competitive Analysis
- Ad Placement Optimization
- Merchandising operations (Product Merchandising, Stock replenishment, Stock Rotation)
- Competitive Pricing
- Promotional planning
- Microsoft Office (MS Word, Excel, Powerpoint, Outlook)
- Video editing and Basic 2d animation
- Brand Storytelling
Certification
Certificate of Participation
- Pitchers Festival of Creativity 2021 (Cannes Lions)
Certificate of Completion
- Media Management 2022 (AMA)
Certificate of Completion
- Business – Marketing Management 2023 (Seneca College)
Websites
Timeline
Marketing and Merchandising Specialist
Costco Wholesale
05.2023 - Current
Sales Associate/Brodock
Enterprise
09.2020 - 02.2021
Media Buying, Planning and Control
PHD Media
07.2019 - 01.2023
Graduate Certificate - Marketing Management
Seneca College of Applied Arts And Technology
Bachelor of Science - Information Science and Media Studies
Pan Atlantic University
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