Daniel Dillon
Windsor
Summary
Experienced with creating and implementing comprehensive brand strategies that resonate with target audiences. Utilizes consumer insights and market trends to position brands effectively in competitive markets. Knowledge of cross-functional team collaboration and project management to deliver consistent brand messaging.
Overview
5
5
years of professional experience
Work History
BRAND MANAGER
JACKSON FAMILY WINES
05.2024 - Current
- Led brand marketing initiatives for multiple brands in the luxury portfolio in Napa and Sonoma while launching two new to world brands in the spirits sector, a first for Jackson Family.
- Managed pricing, allocations and asset creation for all brands across wholesale, DTC and international channels to ensure brand standards are met with a push towards premiumization while still meeting growth metrics.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
ASSOCIATE BRAND MANAGER
JACKSON FAMILY WINES - SPIRE COLLECTION
03.2022 - 05.2024
- Responsible for brand marketing plans for multiple brands in luxury portfolio including marketing for DTC estates and Ecommerce.
- Assisted in DTC strategy for estates to maintain brand equity and achieve the long-term vision.
- Analyzed sales data to identify opportunities for increased revenue and improved customer satisfaction.
ASSISTANT TRADE MARKETING MANAGER
RAVENTOS CODORNIU
06.2021 - 03.2022
- Responsible for marketing plans for on-premise and off-premise trade to assist sales staff and increase depletions.
- Asset creation for different activations throughout the North American market while keeping track of ROI for each activation.
- Responsible for OCM justifications to ensure highest possible EU subsidy.
TEQUILA BRAND CHAMPION
GREENHOUSE AGENCY
04.2020 - 01.2021
- Responsible for brand awareness growth and sales for El Jimador Tequila and Tequila Herradura in the Central Texas area.
- Increased depletions by 7% through promotions and activations partnering with key on-premise and off-premise accounts.
- Local Influencer Marketing to increase brand awareness in territory driving customer traffic at key accounts.
Education
MBA - EXECUTIVE WINE BUSINESS
SONOMA STATE UNIVERSITY
05.2023
B.A. - LIBERAL STUDIES
ARIZONA STATE UNIVERSITY
08.2021
Skills
- Project Management
- Budgetary planning and control
- Market analysis
- Social Media
- Brand strategy
- Proficient in Microsoft Office and Google Suite programs
- OCM and SERMA
- Partnership development
Timeline
BRAND MANAGER
JACKSON FAMILY WINES
05.2024 - Current
ASSOCIATE BRAND MANAGER
JACKSON FAMILY WINES - SPIRE COLLECTION
03.2022 - 05.2024
ASSISTANT TRADE MARKETING MANAGER
RAVENTOS CODORNIU
06.2021 - 03.2022
TEQUILA BRAND CHAMPION
GREENHOUSE AGENCY
04.2020 - 01.2021
B.A. - LIBERAL STUDIES
ARIZONA STATE UNIVERSITY
MBA - EXECUTIVE WINE BUSINESS
SONOMA STATE UNIVERSITY
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