Daniel Barnes
Sacramento
Summary
Senior Copywriter with expertise in shaping brand voice, developing concepts and producing compelling, audience-focused copy across digital, print and broadcast channels. Skilled at refining tone and crafting consistent, persuasive messaging that connects and converts.
Overview
19
19
years of professional experience
Work History
Manager, Brand Content
THE RALEY’S COMPANIES
West Sacramento
10.2021 - 10.2025
- Collaborated with senior leadership to ensure marketing and public-facing messaging aligned with brand voice and organizational priorities.
- Developed campaign concepts and created high-volume, brand-specific content across every customer touchpoint for grocery banners ranging from traditional supermarkets to Hispanic-focused grocery to upscale gourmet stores.
- Led a team of writers while collaborating closely with freelance contractors and outside agencies.
- Drove charitable donations to food banks through print, email, ecommerce, audio and out-of-home campaigns for the in-house nonprofit Raley’s Food For Families. Helped raise over $5.4 million for local food bank partners in 2024.
- Increased awareness of weekly sales and seasonal campaigns by writing, directing and trafficking over 20 terrestrial radio, streaming audio and in-store audio spots a week for seven banners across three states.
- Ushered in a new era of quality and consistency by creating robust and regularly updated voice and tone guides for all seven grocery banners, as well as a step-by-step audio production guide.
- Collaborated closely with the creative team, brand managers, department heads and external partners to align messaging with campaign strategy and audience needs.
- Promoted from Senior Copywriter to Brand Content Manager by demonstrating leadership and commitment to team success and company values.
- Raised standards by proactively proofreading and refining copy for internal and external content across multiple rounds of proofs to ensure clarity, accuracy and consistency of voice and tone.
Copywriter & SEO Specialist
FREELANCE
Sacramento
11.2020 - 10.2021
- Increased awareness and helped define brand voice and tone by creating customer-facing content, implementing SEO best practices and more for a wide variety of companies, including Eureka Ergonomic, Runyon Saltzman, Garner Products and California Community Colleges.
- Known for crafting compelling, on-brand copy across a wide range of industries while maintaining clarity, tone and audience relevance.
Digital Content Manager & Copywriter
CAPITAL NETWORK SOLUTIONS, INC.
Sacramento
02.2019 - 06.2020
- Increased local website views by 56.1% and boosted local contact form submissions by 30% while creating and executing all marketing materials, strategies, digital content and social media for this local IT services company.
- Dramatically increased social media engagement, email engagement, website domain rating and organic search engine hits.
Columnist, Critic, Podcaster & Journalist
FREELANCE
Sacramento
06.2017 - 02.2019
- Wrote hundreds of reviews, articles, columns and more for print and digital publications across the country, creating a reputation for delivering polished and provocative work on tight deadlines.
Legislative Database Regional Lead
LEXISNEXIS STATENET
Sacramento
11.2006 - 06.2017
- Delivered real-time content while leading a team of legislative analysts and contractors in a newsroom-type setting. Improved speed and efficiency by consistently improving processes and updating documentation.
Education
Bachelor of Arts - Journalism
California State University
SacramentoSkills
- Short- and long-form copywriting
- Copy editing
- Audio/video scripts and production
- Storytelling
- Social media
- Content strategy
- Email marketing
- SEO & analytics
- E-commerce and digital marketing
- podcasting
- WordPress
- MS Office
- Workfront
- Wrike
- Proof HQ
- Google Analytics
- SEO tools
Systems & Software
- WordPress
- MS Office
- Workfront
- Wrike
- Proof HQ
- Google Analytics
- SEO tools
Timeline
Manager, Brand Content
THE RALEY’S COMPANIES
10.2021 - 10.2025
Copywriter & SEO Specialist
FREELANCE
11.2020 - 10.2021
Digital Content Manager & Copywriter
CAPITAL NETWORK SOLUTIONS, INC.
02.2019 - 06.2020
Columnist, Critic, Podcaster & Journalist
FREELANCE
06.2017 - 02.2019
Legislative Database Regional Lead
LEXISNEXIS STATENET
11.2006 - 06.2017
Bachelor of Arts - Journalism
California State University