Daniel Austin-Appleton
233 Ranleigh Ave, Toronto,ON
Summary
Experienced strategic advisor and sales professional with expertise in SaaS, FinTech, and eCommerce. Over ten years of driving growth through innovative strategies, leveraging emerging technology, and cross-functional collaboration. Passionate about empowering businesses to achieve exceptional results.
Overview
20
20
years of professional experience
Work History
Partner
Oasis Ventures
07.2024 - Current
- Advisory, outsourced sales, and GTM services to shape forward-looking technology investments and strategies for clients.
- Primary focus on private equity and venture-backed organizations.
- Core industry focus areas: SaaS, Media and Communications, FinTech, and eCommerce.
Enterprise Account Director
Henon.ai
11.2024 - 05.2025
- Enterprise Account Director for a book of 40+ clients, overseeing $1.5M in ARR.
- Managed all pre-sales, client onboarding, and customer experience, driving a 95% client retention rate.
- Cross-functional liaison between executives, sales, DevOps, and expert services.
GTM + Business Development Manager
ZipHQ
Toronto, Ontario
01.2023 - 06.2024
- Founding Sales Manager in the establishment of the Toronto Sales Hub for ZipHQ.
- Hired, trained, coached, and managed a team of 14 business development representatives.
- Consistently above team quota, helping 6 BDRs get promoted to Account Executive.
- Collaboration with Executive, RevOps, Enablement, and Sales Leadership to define organizational priorities and growth.
- Drove over $5 million in total pipeline.
General Manager - North America
OutFund
Toronto, Ontario
10.2021 - 12.2022
- Responsible for the North American expansion of a UK-based business, providing growth funding to eCommerce founders.
- Owned the North American P&L and built out a team of four BDRs and AEs.
- Drove over $10 million in pipeline and $4 million in closed business.
- The North American book of business was ultimately sold to a competitor.
Senior Account Director
ClearCo (formerly Clearbanc)
Toronto, ON
08.2019 - 10.2021
- Managed cross-sell and upsell opportunities, as well as customer advisory for a book of clients consisting of 250 eCommerce founders.
- Achieved over $30 million in total transaction volume across 600+ closed-won deals.
- Promoted three times internally, based on performance.
- Core GTM contributor leading to a $2B+ Series C valuation for ClearCo.
Enterprise Business Development Representative
Salesforce
Toronto, ON
04.2018 - 08.2019
- Outbound business development supporting Canadian retail accounts for enterprise account executives.
- Promoted to team lead for consistent quota achievement and leadership.
Account Management and Partnerships
Australian Information Industry Association (AIIA)
Sydney, Australia
04.2014 - 07.2017
- Client success and retention of 300+ client companies.
- Responsible for $2.5M ARR, plus sponsorship deals and service upselling.
- Executive liaison for AIIA’s National and State Councils of Senior Executives from client organizations.
- Advising state and federal government on digital strategy and technology procurement.
Tournament Director / Tennis Pro
The Rosedale Tennis Club
Toronto, Ontario
05.2006 - 06.2013
- Operated five Ontario Tennis Association (OTA) provincial tennis tournaments annually, in association with Tennis Canada.
- Coached and managed group and private lessons for youth and adults.
Education
Honours BA - Scholarship - Communications and Business Management
Wilfrid Laurier University
Waterloo, ON05-2013
Skills
- Strategic Advisory
- Sales and Go-To-Market
- Enterprise Account Management
- Territory Management
- Pipeline Generation
- Emerging Technologies
References
References available upon request.
Timeline
Enterprise Account Director
Henon.ai
11.2024 - 05.2025
Partner
Oasis Ventures
07.2024 - Current
GTM + Business Development Manager
ZipHQ
01.2023 - 06.2024
General Manager - North America
OutFund
10.2021 - 12.2022
Senior Account Director
ClearCo (formerly Clearbanc)
08.2019 - 10.2021
Enterprise Business Development Representative
Salesforce
04.2018 - 08.2019
Account Management and Partnerships
Australian Information Industry Association (AIIA)
04.2014 - 07.2017
Tournament Director / Tennis Pro
The Rosedale Tennis Club
05.2006 - 06.2013
Honours BA - Scholarship - Communications and Business Management
Wilfrid Laurier University