Daniel Apostoli
Toronto,ON
Summary
Dynamic Product Owner with a proven track record at Xe, driving 20% year-over-year revenue growth through strategic roadmap execution and cross-functional collaboration. Strengths include adeptness in Agile methodologies, strategic planning, backlog grooming and stakeholder management. Demonstrated ability to drive product vision while ensuring alignment with business goals has resulted in successful launches and notable market growth.
Overview
8
8
years of professional experience
Work History
Product Owner
Xe
07.2023 - Current
- Led cross-functional product teams to deliver high-value features for APIs, internal tools, and billing platforms.
- Developed strategic roadmaps for revenue-generating APIs, enhancing customer experience and reducing annual churn by five percent.
- Migrated billing infrastructure from Stripe to Chargebee and Checkout.com, mitigating approximately $4 million revenue risk.
- Spearheaded launch of new 'Additional Sources' API endpoint, generating around $26 million in short-term annual revenue.
- Achieved record sales acquisition month in April 2025 through packaging simplification and sales enablement initiatives.
- Collaborated with data, engineering, sales, and customer support teams to streamline onboarding processes for over 2,700 clients.
Owner & Entrepreneur
Big Aps Fitness Inc.
05.2021 - Current
- Established a fitness and nutrition coaching business focused on sustainable health habits.
- Coached over 50 clients through tailored programs, resulting in significant physical transformations.
- Enhanced client self-confidence and overall well-being through targeted coaching strategies.
Product Analyst I & II
Xe
07.2021 - 06.2023
- Owned product backlog and roadmap for Xe’s Money Transfer App, serving over 8 million monthly active users.
- Launched “Refer a Friend” feature, boosting monthly registrations by 50% and first-time transactions by 55%.
- Increased app store ratings from 3.0 to 4.5 on iOS and Android through user feedback incorporation.
- Developed and maintained data dashboards for user behavior and competitive analysis to inform product prioritization.
- Collaborated with Marketing, Product Operations, UX, and Content teams to enhance user experience and communication strategy.
Manager Digital Strategy & Customer Experience (CX)
TD Bank
08.2019 - 06.2021
- Led the Digital Voice of the Customer program across Web & App platforms with 15M+ active users, developing a feedback model that surfaced actionable insights for product teams.
- Secured $500K in funding by identifying and resolving a top digital pain point, directly improving NPS and customer satisfaction.
- Conducted statistical analysis to align platform strategy with user needs and business goals, influencing roadmap prioritization.
- Managed and mentored a team, fostering collaboration and driving innovation in product developmental
Innovation Analyst
TD Bank
07.2018 - 07.2019
- Recognized with the TD Quarterly Award for leading a colleague ideation challenge that resulted in 10 patented technology solutions.
- Achieved $400K in cost savings by identifying and eliminating redundant expenses, optimizing resource allocation.
- Contributed to a $100MM project by supporting budget forecasting, work-stream planning, and ensuring timely completion of project milestones.
Education
Product Management Certification -
General Assembly Inc.
01.2023
Personal Training Specialist -
CanFitPro
01.2021
Honours Bachelor of Business Administration - Financial Mathematics
Wilfrid Laurier University
01.2018
CSC -
Canadian Securities Institute
01.2016
Skills
- Product strategy and roadmap development
- Agile and Scrum methodologies
- Experimentation and optimization
- Stakeholder management
- Revenue growth strategies
- SQL proficiency
- Figma design skills
- Amplitude analytics expertise
- JIRA project management
- Backlog management
- Data-driven decision making
Timeline
Product Owner
Xe
07.2023 - Current
Product Analyst I & II
Xe
07.2021 - 06.2023
Owner & Entrepreneur
Big Aps Fitness Inc.
05.2021 - Current
Manager Digital Strategy & Customer Experience (CX)
TD Bank
08.2019 - 06.2021
Innovation Analyst
TD Bank
07.2018 - 07.2019
Product Management Certification -
General Assembly Inc.
Personal Training Specialist -
CanFitPro
Honours Bachelor of Business Administration - Financial Mathematics
Wilfrid Laurier University
CSC -
Canadian Securities Institute