Daniel Aliee

• • Launched and scaled a direct-to-consumer Shopify site for branded hemp products, generating $300K in first-year revenue; solely managed design, SEO, inventory, budgeting, purchase orders, and integrations with Klaviyo, GA, SEMrush, and more
  • Implemented and managed operational platforms across cannabis operations, including Odoo, Distru, Dutchie POS, METRC, and BioTrack, ensuring compliance with state traceability and supporting sales-to-fulfillment processes
  • Designed and implemented end-to-end workflows connecting sales, production, and fulfillment teams; established systems for order tracking, customer management, and inventory execution
  • Built cross-functional reporting frameworks in Google Sheets and Excel to support executive decision-making across finance, logistics, and marketing
  • Led cross-departmental training sessions and created instructional videos to onboard teams and standardize usage of new systems

• Implemented Zoho CRM and integrated it with QuickBooks to unify sales and financial data; improved order tracking and reduced friction across departments
• Managed and maintained Fishbowl Inventory system, overseeing SKU creation, stock levels, and purchase orders; aligned workflows across logistics and finance for improved fulfillment accuracy
• Developed and documented SOPs for order processing, inventory control, and interdepartmental coordination to reduce errors and streamline execution
• Acted as the central systems lead across departments, ensuring correct usage and supporting day-to-day functionality across sales, production, and logistics teams
• Maintained and updated daily Excel dashboards used by executives to track KPIs including order volume, production output, and fulfillment timelines

• Managed 50+ distributor and retail accounts, ensuring timely deliveries, resolving order issues, and maintaining strong customer relationships
• Revived dormant wholesale accounts through consistent outreach and improved service, rebuilding engagement and securing repeat business
• Handled order entry, invoicing, and customer support through PipeDrive and QuickBooks; resolved client issues across phone, email, and CRM platforms