Danial N. Zafar
Toronto,Canada
Summary
Business operations professional with a proven track record in streamlining processes, driving cross-functional initiatives, and delivering measurable impact. Skilled in project management, financial operations, and data analysis. Currently pursuing part-time graduate studies at Rotman School of Management to deepen strategy and analytics expertise.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Business Operations Associate
Shakudo.io
08.2024 - Current
- Company Overview: Series A AI & Data Infra Startup - USA & Canadian markets
- Owned monthly valuation and reconciliation of corporate digital asset holdings (peak >$270K USD), aligning with financial reporting standards and enabling audit readiness through collaboration with external accounting partners.
- Owned revenue operations for US $2M+ ARR, including invoicing, tax compliance, vendor onboarding, contracts, and payment workflows across US/Canada entities.
- External client-facing coordination with C-level Stakeholders & Managers at Fortune 500 companies like Loblaw, Hitachi, & more.
- Built and deployed an internal billing CRM MVP using Google Apps Script and Python, reducing manual update work by 35% and improving client communication visibility.
- Partnered with GTM, Product, and Engineering to design and launch automation workflows (n8n + Stripe + HubSpot) and support data QA using SQL-based dashboards (Superset).
- Drove content strategy for GTM, authoring 60+ technical assets (whitepapers, blogs, emails) that generated $150K+ in sourced sales from organic leads in one quarter.
- Regularly performed engineering triage and technical hiring ops, coordinating 9+ hires across backend, infra, and AI teams.
Project Manager & Strategic Copywriter
Backspace
09.2022 - 08.2024
- Company Overview: Digital Marketing Agency - Europe & UAE markets
- Led production and delivery of 1000+ revenue-generating GTM assets across paid, owned, and earned media, managing timelines, change requests, and client expectations within contractual scope. Direct collaboration internally with the CEO and COO.
- Spearheaded investor communications and brand storytelling for VC-backed startups in fintech, edtech, healthtech, and AI — partnering directly with founders and operators to align messaging with product launches and capital-raising milestones.
- Collaborated cross-functionally with design, ops, founders, and GTM teams to align content strategy with conversion funnels, growth metrics, and retention playbooks.
- Co-led creative strategy for KFC’s Bronze-winning 2024 Effie Awards campaign, working with agency partners to deliver data-driven storytelling for KFC—a major brand under Fortune 500 parent company Yum! Brands.
Senior Marketing Content Specialist (progressed from Junior to Senior via two promotions)
Logicose
12.2019 - 06.2022
- Company Overview: Digital Marketing Agency - UK, USA, Canada, UAE markets
- Owned full-cycle B2B/B2C content strategy across SEO, ads, and landing pages; improved search rankings by 25% and ad conversions by 31%.
- Advised 1200+ clients on GTM positioning, keyword targeting, and campaign analytics, with average deal value of US $30K+.
- Partnered with the CEO to mentor/train junior strategists and streamlined onboarding, reducing content turnaround time by 20%.
Education
MBA - emphasis in Data Analytics and Modeling
Rotman School of Management, University of Toronto
MBA - Marketing & HR
Institute of Business Administration
BA - Sociology, Entrepreneurship Specialization
University of California, Los Angeles (UCLA)
Skills
- Sales Operations & CRM Platforms: HubSpot, Salesforce, SAP Fieldglass
- Financial Operations & Accounting Tools: Stripe, QuickBooks, bookkeeping, profit‑&‑loss & balance sheets
- Payroll & Global Employment: Deel, Gusto
- Data Visualization & BI: Superset, Power BI, Tableau
- Programming & Data: Google Apps Script, Python, SQL
- Project Management: tooling and delivery
- Compliance Frameworks: SOC 2 standards, Thoropass
- Marketing Tools & Strategy: Digital marketing strategy, campaign planning, email marketing, social media management, SEO/SEM, content management systems (eg WordPress)
- Technical recruitment (ATS systems, Lever, LinkedIn Recruiter)
- Analytical & CRM Tools: HubSpot, Salesforce, Google Analytics, data analysis, marketing ROI tracking
- Creative & Communication: Writing, copywriting, visual content design, brand voice development, public relations
- Collaboration & Leadership: Team coordination, project management, stakeholder communication
Languages
English
Native or Bilingual
Hindi
Native or Bilingual
Urdu
Native or Bilingual
Certification
Hubspot - SEO/SEM
SEMRush - SEO
Google Analytics
Google Search Console
Google Project Manager
Timeline
Business Operations Associate
Shakudo.io
08.2024 - Current
Project Manager & Strategic Copywriter
Backspace
09.2022 - 08.2024
Senior Marketing Content Specialist (progressed from Junior to Senior via two promotions)
Logicose
12.2019 - 06.2022
MBA - Marketing & HR
Institute of Business Administration
BA - Sociology, Entrepreneurship Specialization
University of California, Los Angeles (UCLA)
MBA - emphasis in Data Analytics and Modeling
Rotman School of Management, University of Toronto
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