DANI DRYER
Sacramento
Summary
Results-driven professional with a strong work ethic and proven ability to collaborate effectively within diverse teams. Experienced in developing and executing comprehensive marketing plans and implementing successful campaigns. Skilled in customer service, time management, and fostering a positive store environment to enhance team productivity and customer satisfaction. Energetic produce & CPG professional with expertise in inventory management, merchandising, and staff supervision, focused on driving company value through operational excellence.
Overview
19
19
years of professional experience
Work History
Marketing Specialist
F&S Fresh Foods, Calavo, Renaissance Food Group
Sacramento
03.2019 - 11.2025
- Executed innovative marketing campaigns for multi-national fresh food company.
- Collaborated with cross-functional teams to ensure cohesive brand messaging and aesthetics.
- Ensured compliance with applicable laws and regulations pertaining to sales and marketing operations.
- Coordinated digital marketing efforts across social media, websites, and email platforms.
- Conducted market research to identify trends and customer preferences.
- Aligned marketing campaigns with sales objectives through collaboration with sales teams.
- Managed social media platforms to boost audience engagement and reach.
- Monitored industry trends and benchmarked against competitors to identify growth opportunities.
- Trained junior staff on effective sales techniques and marketing best practices.
Crew Member & Sign Artist
Trader Joe's
Sacramento
09.2015 - 03.2019
- Delivered exceptional customer service in fast-paced retail environment.
- Managed store orders, product merchandising, and inventory organization efficiently.
- Created diverse chalkboard compositions and visual aids for community engagement.
- Developed and managed all in-store product labels, adjusting prices weekly.
- Maintained cleanliness and organization of store displays to enhance aesthetics.
- Assisted customers with inquiries related to product selection and usage.
- Trained and coached new team members on best practices and store policies.
- Replenished, rotated, and culled displays multiple times daily to ensure freshness.
Lead Prep Cook / Line Cook
Hotel Congress
Tucson
10.2013 - 06.2015
- Oversaw kitchen preparation and service for high-volume restaurant and event venue.
- Trained new kitchen staff to uphold quality and safety standards.
- Managed inventory and ordered supplies to ensure seamless daily operations.
- Consistently ensured adherence to food safety and sanitation standards.
- Collaborated with chefs to refine recipes and enhance presentation.
- Coordinated kitchen workflow to deliver timely service during peak hours.
Kitchen Manager / Cook / Bartender / Server
B Line Cafe
Tucson
09.2011 - 10.2013
- Oversaw daily kitchen operations and staff scheduling to enhance service efficiency.
- Ensured food safety and quality control while coordinating with front-of-house teams.
- Trained kitchen staff on food preparation techniques and adherence to operational standards.
- Collaborated with suppliers to source high-quality ingredients for menu offerings.
Supervisor/Coffee Master
Starbucks
Tucson
01.2007 - 09.2011
- Supervised and trained baristas in high-volume café to enhance team performance.
- Fostered exceptional customer experiences through effective coaching and coffee education.
- Delivered high-quality beverages by leading team in preparation standards.
- Trained new baristas on operational protocols and customer service techniques.
- Managed inventory levels to ensure stock availability during busy shifts.
- Resolved customer complaints promptly, maintaining brand reputation and satisfaction.
- Implemented streamlined workflows to optimize order processing during peak hours.
Education
Bachelor of Arts - Art History, Criticism, & Conservation
University of Arizona
Tucson, AZ08-2008
Skills
- Marketing strategy and management
- Customer relationship management
- Visual merchandising and display
- Team leadership and training
- Cross-functional collaboration
- Effective communication skills
- Customer service excellence
- Creative concept development
- Trend analysis and insights
- Problem-solving abilities
Websites
Additional Information
My name is Dani and I love to make beautiful things. I pride myself on being a closed loop as I do all my own ideation, creation, editing, and finishing. I really enjoy working collaboratively and thrive in high-energy, high-stakes, and sometimes chaotic environments. I love to make people laugh and uplift my team and my community.
References
References available upon request.
Timeline
Marketing Specialist
F&S Fresh Foods, Calavo, Renaissance Food Group
03.2019 - 11.2025
Crew Member & Sign Artist
Trader Joe's
09.2015 - 03.2019
Lead Prep Cook / Line Cook
Hotel Congress
10.2013 - 06.2015
Kitchen Manager / Cook / Bartender / Server
B Line Cafe
09.2011 - 10.2013
Supervisor/Coffee Master
Starbucks
01.2007 - 09.2011
Bachelor of Arts - Art History, Criticism, & Conservation
University of Arizona