Danea Lyons
Inglewood
Summary
Accomplished professional with proven success in driving innovation and early adoption of emerging technologies, products, and platforms. Expert in managing relationships with high-profile clients, B2B relationships, and translating marketing, product launches, and social media needs into results-driven strategies.
Overview
12
12
years of professional experience
Work History
Customer Success Manager and Trainer
TAINA Technologies
03.2023 - Current
- Assisted customers with onboarding and product setup to foster successful adoption and usage.
- Designed and implemented data analytics reports to show our clients and internal teams the effectiveness of our strategies.
- Created customer support strategies to increase customer retention.
- Monitored customer progress and addressed customer inquiries with timely and accurate updates.
- Conducted periodic user training sessions to support customer understanding and product feature utilization.
- Generated reports and communicated results to stakeholders to provide insights into customer success.
- Analyzed customer data to identify trends and develop strategies to improve customer success metrics.
- Created and maintained comprehensive customer success documentation for internal and external use.
- Developed strong relationships with department managers to align training initiatives with business goals and priorities.
- Incorporated real-world scenarios and case studies into lessons plans for increased contextual relevance.
- Developed and implemented effective lesson plans to cover necessary material.
- Evaluated success of training programs and recommended improvements to upper management to enhance effectiveness.
- Developed and maintained training documentation.
- Produced detailed training documentation and clarified complex work requirements.
- Delivered top-quality training documentation, manuals and tools addressing needs of specific specialist groups.
- Collaborated with cross-functional teams to develop solutions for recurring technical problems.
- Developed comprehensive troubleshooting guides for internal use, improving team knowledge and performance.
- Delivered high-quality training sessions to new hires, fostering a strong understanding of company products and services.
- Consistently met or exceeded performance metrics, contributing to overall team success.
Account Manager
Production Rentals
10.2018 - 03.2023
- Built lasting relationship that allowed me to work fulltime from October 2018-November 2021. Then renew those relationships to Consult from March 2022-Present.
- Led the development and execution of online marketing campaigns to increase brand awareness and drive traffic.
- Utilized SEO and PPC techniques to improve website ranking and generate leads.
- Strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
- Oversaw new business development and customer servicing.
- Grew start-up business to $60,000 in annual revenue within the first year in the Los Angeles market through targeted marketing campaigns and networking events.
- Created marketing and outreach plans to generate business using curated email blasts, website literature, and LinkedIn networking, resulting in two new leads per week.
- Built a network of 10 clients within the industry through targeted email and social media campaigns, supporting repeat business
Territory Sales Account Manager
Xerox
01.2021 - 11.2022
- Managed over 30 accounts within the Burbank territory.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
- Established successful account relationships with Logistic Manager's and E-Suit level contacts by building rapport and maintaining consistent communication.
- Utilized marketing strategies to meet a quota of Net New and Technology budget of $252k per year.
- Closed a sale within the first 30 days of employment by generating leads and referrals from current customers through targeted marketing campaigns.
- Generated $45,000 in new business opportunities within the first quarter of employment by conducting Quarterly Business Reviews with current clients and utilizing marketing materials.
- Maintained constant contact with customers to build trust and promote new product recommendations and business growth through targeted email and social media campaigns.
- Utilized SaaS products to reduce cost, optimize workflows, decrease HIPPA violations, and reduce IT security threats through targeted marketing campaigns and product demos.
- Increased productivity at two accounts by 17% by implementing workflow software and promoting its benefits through targeted marketing campaigns.
- Used data analytics to identify opportunities for cost reduction at a top account through targeted marketing campaigns promoting cost-saving features of the software.
- Utilized CRM software Salesforce to track and analyze customer data.
Customer Success Manager
Cast & Crew
11.2021 - 03.2022
- Monitored metrics and developed actionable insights to improve efficiency and performance.
- Led process improvement and problem-solving efforts to create standard procedures and escalation policy for customer support team.
- Utilized SEO and PPC techniques to improve website ranking and generate leads.
- Created and managed social media content, resulting in a 25% increase in followers.
- Analyzed website analytics to track campaign success and identify areas for improvement.
- Worked closely with cross-functional teams to align marketing efforts with business goals.
- Maintained an 85% adoption and retention rate among product users.
- Enabled successful product roll-outs to customer employees by sharing and developing relevant creative assets, brainstorming ideas, and attending launches virtually or in person.
- Maintained a cadence of communication with customers to track adoption trends, sentiment, and identify opportunities for deeper engagement.
- Acted as the "Voice of the Customer" and advocated for their needs with internal departments to ensure customer-focused decisions were made.
- Conducted training and mentored team members to promote productivity, accuracy and commitment to friendly service.
- Played instrumental role in client satisfaction by working with operational teams for proper resolution of service issues.
Territory Sales Account Executive
3M
03.2017 - 10.2018
- Managed over 200 accounts within the City of Industry, Whittier, Pomona, Azusa, and Chino territory.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
- Established successful account relationships with CFO's, CPO's, Engineers, and Production Manager's by building rapport and maintaining consistent communication.
- Grew $7.6 million Sales territory by 5% in the industrial market, after a 7% yearly attrition rate.
- Successfully launched 10 new products in local territory.
- Largest single deal of $320,000.00 in Abrasives.
- Changed key accounts over to California Compliant VOC products.
- Managed 5 Key distributors and implemented product manufacturer training.
- Acquired clients in the Industrial, Aerospace, and OEM Markets.
- Responsible for growing business, and maintaining sales by supporting the clients I acquired.
Customer Sales Representative
Enterprise Rent-A-Car
11.2015 - 03.2017
- Assisted call-in customers with questions and orders.
- Helped large volume of customers every day with positive attitude and focus on customer satisfaction.
- Resolved concerns with products or services to help with retention and drive sales.
- Educated customers on promotional options, sales policies and methods for obtaining desired results from company offerings.
- Placed First in sales competition within the first 30 days of employment.
- Consistently ranked in Top 6 in weekly sales competitions among 40 Sales Reps.
- Aggressively achieved daily sales goals.
Marketing Specialist
Mature Services
03.2012 - 07.2015
- Monitored trends in social media, industry and competitive landscape to create new material.
- Identified appropriate marketing channels and target customers for campaigns.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Developed advertisements with impactful messages to stimulate engagement and reach target audiences.
- Strengthened marketing programs to capture new business and Donors and take advantage of changing trends in client markets.
- Coordinated with participating vendors during event planning.
- Performed event coordination for larger parties and gatherings.
- Launched social media campaign to promote Annual Fundraiser and gained $45,000.00 in donations and permanent donors.
Education
MBA - Marketing, SCM, Finance, IT, Sales
Indiana Wesleyan University
Marion, IN03.2016
Bachelor of Arts - Business, Contract Law, And Entreprenuership
Kent State University
Kent, OH03.2013
Skills
- Strategic Account Planning
- Overcoming Objections
- Verbal and Written Communication
- Business Development
- Fostering strong relationships with Key accounts
- Managing and training distributors
- Product launch trainings and presentations
- CRM – Salesforce, Reynolds and Reynolds, Workday,
- User Training
- Data analytics to optimize workflows and reduce costs
- Bid Proposals
- Marketing Analytics
- Promotional Campaigns
- Problem-Solving
- Technical Troubleshooting
- Critical Thinking
- Technical Documentation
- Technical Support
- Training and mentoring
- Materials Preparation
- Training delivery
Leadership
- Diversity Equity & Inclusion
Kent State University Diversity Advisory Board Member- 2022 Current Board
- Kent Interhall Council Kent, OH
Director of Business Operations
- Black United Students Kent, OH
President and Programmer
- Trio Program Panel
Sales and Entrepreneur Speaker
Timeline
Customer Success Manager and Trainer
TAINA Technologies
03.2023 - Current
Customer Success Manager
Cast & Crew
11.2021 - 03.2022
Territory Sales Account Manager
Xerox
01.2021 - 11.2022
Account Manager
Production Rentals
10.2018 - 03.2023
Territory Sales Account Executive
3M
03.2017 - 10.2018
Customer Sales Representative
Enterprise Rent-A-Car
11.2015 - 03.2017
Marketing Specialist
Mature Services
03.2012 - 07.2015
MBA - Marketing, SCM, Finance, IT, Sales
Indiana Wesleyan University
Bachelor of Arts - Business, Contract Law, And Entreprenuership
Kent State University
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