DANA STEINBERG
Summary
Experienced strategic marketer with a track record of planning and executing successful multi-million dollar advertising campaigns. Proficient in utilizing all paid media channels, including: broadcast, print, digital, social, and sponsorships. Demonstrated ability to take ownership of projects from start to finish, resulting in their success and desired outcomes. Committed to honesty, authenticity and strong human relationships.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Media Planning Supervisor
Dentsu X
01.2022 - Current
- Improved overall client satisfaction score from 2.3 to 4.8/5 by addressing concerns, managing expectations and proactively offering solutions for the future working relationship.
- Lead the preparation and presentation of integrated media plans, proposals and analysis to satisfy or exceed client objectives.
- Intense collaboration with more than 20 vendor partners and internal teams to ensure effective communication throughout all stages of project development and execution.
- Oversaw the financial health of accounts and coached team members on maintaining accurate budget control reports and solving billing discrepancies in a timely manner.
- Provided ongoing actionable feedback and training to direct reports in order to ensure performance and development goals are achieved.
- Assisted upper management in making informed decisions by providing accurate status reports on ongoing projects.
Senior Media Planner
Dentsu X
04.2021 - 01.2022
- Developed strong relationships with industry partners, securing favorable rates and placements for clients.
- Presented detailed campaign reports to clients, showcasing the success of media strategies in achieving their objectives. Eg) 93% over-delivery on digital impressions with a popular hockey influencer.
- Pioneered a first of it's kind media partnership with a professional Canadian sports team to maintain visibility in an extremely competitive industry.
- Played an integral role in winning new business through participation in pitch presentations highlighting agency expertise in media planning capabilities.
Media Strategist
Touché! Media
12.2019 - 03.2021
- Primary client contact for the strategic marketing team: from briefing to research, planning, execution, optimization, reporting & detailed billing.
- 24 successfully planned and executed campaigns across multiple categories: retail, auto, furniture, pet, sport and seasonal branding campaigns: Black Friday, Christmas & Olympics (2018, 2021/22).
- Responsible for the implementation of a new purchase order software which decreased monthly billing time by 78%, from 28 days to 6 days/month.
- Facing budget cuts due to Covid-19, I discovered a solution to maintaining similar YoY audience reach (+/-1%) for the highest priority Q4 campaign while saving $621,000.
Asst. Media Strategist
Touché! Media
02.2018 - 12.2019
- Conducted thorough market research to identify emerging trends and inform media recommendations.
- Utilized industry tools to evaluate the effectiveness of various media channels for each campaign.
- Streamlined internal processes by creating templates for essential documents like budget control reports, blocking charts and insertion orders.
Education
Advertising and Marketing Communications
Sheridan College
2017
Skills
- Media Mix Optimization
- Content Strategy
- Budget & Campaign Management
- Target Audience Identification
- Pitch & Presentation Skills
- Communication & Relationship Building
- Project Management
- Organizational Skills
Certification
- Google Ads Skillshop- Display, Video, Search (2021)
- Facebook Blueprint- Certified Media Planning Professional (2020)
- Digital AdLab- Fundamentals of Programmatic (2017)
Timeline
Media Planning Supervisor
Dentsu X
01.2022 - Current
Senior Media Planner
Dentsu X
04.2021 - 01.2022
Media Strategist
Touché! Media
12.2019 - 03.2021
Asst. Media Strategist
Touché! Media
02.2018 - 12.2019
Advertising and Marketing Communications
Sheridan College
- Google Ads Skillshop- Display, Video, Search (2021)
- Facebook Blueprint- Certified Media Planning Professional (2020)
- Digital AdLab- Fundamentals of Programmatic (2017)
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