Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Dana Sidebottom

Toronto,ON

Summary

Dedicated Communications Specialist with more than 5 years of experience covering external and internal communications. Experience effectively managing a team to coordinate public engagement strategies from inception through implementation and final reporting and analysis. Known for exceptional organization and prioritization skills to manage multiple, concurrent projects. Eloquent writer with track record of creating consistently engaging content for diverse audiences.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Vice President, Engagement and Communication

Publivate Inc.
Ottawa, ON
12.2018 - Current

· Work with public sector partners to design and deliver end-to-end stakeholder engagement services

o Project manage public engagement campaigns spanning up to three different federal departments and reaching more than 5,000 stakeholders over multiple years

o Develop engagement strategies using a blend of online, virtual, and in-person tools and techniques to reach and hear from a wide range of stakeholders

o Develop engagement campaigns using social media, traditional media, and websites to drive engagement and advertise policy and legislative changes being made by federal departments

o Write content for print and web media including discussion papers, surveys, FAQs, quizzes, and slide decks

o Qualitatively and quantitatively analyze data and provide plain language interim and final reports

· Respond to RFPs and develop proposed project plans based on Statements of Work

· Manage a team including facilitators, data analysts, report writers, and designers

· Facilitate meetings and present findings to senior management and leadership

· Assess impact of engagement strategies and associated changes; revise and reimplement as needed

· Projects have included:

o Supporting DND in the development and implementation of a change management strategy for adopting new property management software

o Working with DFO to select and onboard new stakeholder management software

o Developing a stakeholder outreach plan for Public Safety regarding infrastructure needs for successful Indigenous Policing solutions

o Engaging with more than 10 000 Canadians on legislation regarding edible cannabis including data analysis and reporting

o Creating an outreach strategy for Indigenous communities involved in Impact Assessments to streamline and de-mystify the process

o Compiling information and recommending systems changes for Employment and Social Development Canada’s programming for underprivileged youth attending post-secondary education

Project Manager

Centre for Social Innovation
06.2020 - 03.2021

· Project Management

o Scheduled and hosted meetings between multiple organizations and individuals

o Assigned tasks and kept project on time and on budget

o Balanced conflicting priorities including research, marketing, solution design and implementation, and City of Toronto objectives

· Research and Data Analysis

o Selected a graduate student well suited to the project’s areas of study. Guided the student in their research and worked with them to develop a comprehensive environmental scan

o Coordinated report writing and developed final study for publication

· Stakeholder Mapping and Engagement

o Identified Subject Matter Experts and industry leaders

o Worked with City of Toronto to identify key individuals and departments

o Planned and hosted three roundtables with stakeholders to hear views and ideas

o Followed up with key partners to ensure ongoing support and participation

Research Associate

Queen's University
Kingston, ON
06.2016 - 09.2018

· Work with the Head of the Department of Drama and Music to manage change from in-person courses to online formats

o Alter course materials to be suitable to online format

o Develop new courses designed to be compelling and effective online

o Design engagement strategy to encourage students to take online courses

· Act as a liaison between undergraduate and graduate studies

o Design and deliver presentations to undergraduate students promoting graduate studies

o Mentor students planning on applying for graduate studies

· Assist in teaching courses both online and in-person

o Grade papers based on content, grammar, clarity, and quality of writing

o Develop relationships with students, mentoring them to reach their potential

o Maintain relationships with professors and administrative staff, ensuring an open and honest flow of communication between junior and senior levels of staff

Administration Officer

Aboriginal Affairs and Northern Development Canada
Winnipeg, MB
02.2014 - 04.2016

· Implement a new system of data collection and management

· Handle confidential documents with care and discretion

· Assess applications and make recommendations to committee

· Coordinate efforts between various AANDC offices and between AANDC and other government departments

Education

Master of Arts - Ritual And Performance Theory

Queen's University
Kingston, ON
12.2018

Bachelor of Arts - Drama And Religious Studies

Queen's University
Kingston, ON
05.2010

Skills

Qualitative and quantitative data analysis

Written and oral communication skills including presenting and public speaking

Developing and adapting material for targeted audiences

Proposal writing and negotiating contract renewal with existing clients

Strategic planning and execution

Event management

Certification

International Association of Public Participation Level 1

Planning

Techniques

Managing Outrage

Human Centred Design Certificate

Timeline

Project Manager

Centre for Social Innovation
06.2020 - 03.2021

Vice President, Engagement and Communication

Publivate Inc.
12.2018 - Current

Research Associate

Queen's University
06.2016 - 09.2018

Administration Officer

Aboriginal Affairs and Northern Development Canada
02.2014 - 04.2016

Master of Arts - Ritual And Performance Theory

Queen's University

Bachelor of Arts - Drama And Religious Studies

Queen's University
Dana Sidebottom