Dana Delaharpe
Onoway,AB
Summary
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Overview
29
29
years of professional experience
1
1
Certification
Work History
DIRECTOR OF MARKETING OPERATIONS
CARRIERS CANADA
07.2023 - Current
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Created content and promotional materials to drive engagement and conversions.
- Built strong relationships with industry professionals and influencers.
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Optimized email campaigns to increase open and click-through rates.
FLEET MANAGER
HIRAIL LEASING
07.2019 - 06.2023
- Positively interacted with drivers, upper management and shop department, which helped improve overall communication.
- Increased regulatory compliance by monitoring vehicles to verify adherence to operational, state and federal requirements.
- Suggested actionable improvements to increase efficiency and reduce expenses.
- Completed projects by effectively delegating tasks and overseeing employee performance.
- Streamlined operations to increase productivity and oversaw employees to maximize outcomes.
- Proactively identified and solved complex problems that impacted management and business direction.
STRATEGIC ACCOUNT MANAGER
SUMMIT FLEET
12.2017 - 07.2019
- Built credibility and trust to influence client's buying decisions.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Partnered with internal resources to present additional value and expertise to clients.
- Negotiated prices, terms of sales and service agreements.
OFFICE MANAGER
OSMAN AUCTION INC
07.2016 - 12.2017
- Lead the office and serve as expert on company culture, store operations, policies & procedures, exceptional sales and service skills
- Communicate with all employees in relation to day to day operations, compliance related matters and to set goals for personal skill development
- Maintained computer and physical filing systems.
OFFICE ADMINISTRATOR
AERO AUCTIONS
05.2015 - 07.2016
- Coordinate consignment deliveries with corresponding salesperson, data entry, bidder registration, complete payments from successful bidder
- Established detail records to ensure all documents, lien releases and inspections are received, scanned and updated
- Interacted with customers by phone, email, or in-person to provide information.
- Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
CLIENT SERVICES REPRESENTATIVE
ELEMENT FLEET MANAGEMENT
05.2011 - 05.2015
- Maintain vehicle and driver inventory which may include unit relocation, spare/pool assignments, service cards, competitor inventory management, vehicle compliance
- Utilized active listening skills to identify customer needs and provide appropriate solutions.
- Coordinated with operations staff to resolve service problems and boost client satisfaction.
- Co ordinate and manage expense reporting including mileage and taxable benefit completion
- Develop and maintain current knowledge of Element Fleet Management services such as finance alternatives, billing, expense reporting, selector development, service cards
CLIENT SERVICES SPECIALIST
JPL VEHICLE MANAGEMENT SERVICES
08.2009 - 05.2011
- Maintain vehicle and equipment orders and prepare documents for equipment procurement
- Provide information to Account Executive and Clients, investigate complaints and recommend corrective action as necessary to resolve complaints
- Investigated vehicle registration and delivery process for improvements
CLERK
MEMBERSHIP & RETURNS, COSTCO WHOLESALE
09.1994 - 10.1998
- Inspected items and receipts for returned, damaged or warranty items
- Assisted at members to join, renew, add members, replace membership cards
- Provided quality clerical support through data entry, document management, email correspondence, and overseeing operation of office equipment.
- Interacted with customers by phone, email, or in-person to provide information.
Education
FIRST AID CERTIFIED -
BUSINESS DIPLOMA - INSURANCE
MOHAWK COLLEGE
HAMILTON, ONTSkills
- Project Management
- Email Marketing
- Strategic Planning
- Market Research
- Vendor Management
- Promotional Planning
- Team Leadership
- Cross-functional Collaboration
Certification
- Hiking
- Target Practice
- Baking
- Gardening
Timeline
DIRECTOR OF MARKETING OPERATIONS
CARRIERS CANADA
07.2023 - Current
FLEET MANAGER
HIRAIL LEASING
07.2019 - 06.2023
STRATEGIC ACCOUNT MANAGER
SUMMIT FLEET
12.2017 - 07.2019
OFFICE MANAGER
OSMAN AUCTION INC
07.2016 - 12.2017
OFFICE ADMINISTRATOR
AERO AUCTIONS
05.2015 - 07.2016
CLIENT SERVICES REPRESENTATIVE
ELEMENT FLEET MANAGEMENT
05.2011 - 05.2015
CLIENT SERVICES SPECIALIST
JPL VEHICLE MANAGEMENT SERVICES
08.2009 - 05.2011
CLERK
MEMBERSHIP & RETURNS, COSTCO WHOLESALE
09.1994 - 10.1998
FIRST AID CERTIFIED -
BUSINESS DIPLOMA - INSURANCE
MOHAWK COLLEGE
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