Dan O'Brien
Sault Ste. Marie,ON
Summary
Performance-driven Digital Specialist skilled in creating marketing plans and leading successful marketing campaigns, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Specialist
The Queen Of Hearts Club
08.2022 - Current
- Coordinated efficient set-up and clean-up for each event for quick facilities turnarounds.
- Arranged project timelines to avoid critical shortages in staff, resources or events spaces. Including Virtual Events.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Worked closely with in-house design team to develop visuals for content.
Marketing Manager
Shooters Downstairs Lounge
08.2019 - Current
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization. Social Media Marketing.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Designed, implemented and monitored web pages, plugins and functionality for continuous improvement.
Lab Technician
Sault College
09.2019 - 04.2021
- Managed the equipment room for Digital Film Production Program.
- Some Social Media Marketing
Education
Graduate Certificate - Project Management
Fanshawe College of Applied Arts And Technology
London, ON06.2021
Graduate Certificate - Creative Writing
Humber College
Toronto, ON06.2020
Graduate Certificate - Marketing Management
Fanshawe College of Applied Arts And Technology
London, ON06.2019
College Diploma - Digital Film Production
Sault College of Applied Arts And Technology
Sault Ste. Marie, ON06.2018
Skills
- Social Media Management
- Meeting Planning
- Social Media Promotion
- Volunteer Management
- Staff Management
- Team Mentorship
- Business Administration
- Time Management
Certification
Highly skilled in utilizing industry-standard design software, including Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator, InDesign). Google Analytics & Adwords Certified. digitalmarketer.com certified Copywriter and SEO Specialist. Hootsuite Certified. Proficient in Microsoft Suite, Salesforce, Mailchimp and Wordpress.
Timeline
Marketing Specialist
The Queen Of Hearts Club
08.2022 - Current
Lab Technician
Sault College
09.2019 - 04.2021
Marketing Manager
Shooters Downstairs Lounge
08.2019 - Current
Graduate Certificate - Project Management
Fanshawe College of Applied Arts And Technology
Graduate Certificate - Creative Writing
Humber College
Graduate Certificate - Marketing Management
Fanshawe College of Applied Arts And Technology
College Diploma - Digital Film Production
Sault College of Applied Arts And Technology
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