Dan Hobgood
Los Angeles
Summary
Senior Marketing Director of Marketing known for elevating the SEMA Show to unparalleled success in the automotive manufacturing trade industry. Developed the strategic vision for the creative team that lead to the development award-winning campaigns, resulting in exhibitor booth sales and buyer attendance gains of more than 30% over 16 years.
Overview
35
35
years of professional experience
Work History
Senior Director, Marketing
Specialty Equipment Market Association (SEMA)
08.2007 - 12.2023
- Developed and implemented aligned marketing strategies across all marketing channels for the leading automotive manufacturing trade association.
- Grew the SEMA Show by 30% to become the most attended trade automotive show in the United States, as recognized by Trade Show Executive Magazine, with more than 2,400 exhibiting companies, 70,000 buyers, and a total of 160,000 attendees.
- Created, built, and executed marketing plans using Wrike’s online workflow management tool, completing more than 2,500 marketing jobs per year for the SEMA Show, Councils and Networks, Education, Market Research, SEMA Garage, SAMA Data, and Government Affairs.
- Lead an in-house advertising staff of nine, with a marketing budget of $7 million.
- Oversaw marketing strategies, data analytics, budgets, workflow processes/efficiencies, expense tracking/variances, and external agency partners.
Manager, Marketing
Gale Banks Engineering
08.2006 - 01.2007
- Created and implemented a calculation tool to prioritize engineering product development, ensuring that the most marketable and profitable automotive performance products were produced
- Developed a motorsports sponsorship program that resulted in securing funding from a tier-one automotive supplier for the company’s road racing and drag racing motorsports efforts
- Lead an in-house graphics and web staff of seven
Manager, Infiniti Marketing
Nissan North America, Inc.
11.1988 - 01.2006
- Managed the automaker's $36 million Infiniti marketing production budget
- Created and implemented TBWA Chiat/Day’s advertising broadcast and The Designory, Inc.'s merchandising budgets
- Produced award winning Infiniti advertising campaigns that boosted product consideration and shopping by 25%
- Championed integration, messaging and production of broadcast, print, out-of-home, on-line advertising, brochures, dealership point-of-sale to create a strong premium brand identity
Education
MBA - Marketing & Finance
Marshall School of Business, USC
BS - Petroleum Engineering
Viterbi School of Engineering, USC
Skills
- Growth Marketing
- Brand & Creative Vision
- Marketing Integration
- Project Management
- Social
- Web
- Video
- Advertising Production
- Merchandising
- Copywriting, Storytelling
- Point of Sale
- Team Building and Motivation
- Team Management
- Direct Mail
- Budgets, P & L
- Workflow Management
- Key performance indicators
- Data analytics
Affiliations
Outdoor enthusiast, animal lover/rescuer, appreciator/patron of the arts and lifelong learner.
Timeline
Senior Director, Marketing
Specialty Equipment Market Association (SEMA)
08.2007 - 12.2023
Manager, Marketing
Gale Banks Engineering
08.2006 - 01.2007
Manager, Infiniti Marketing
Nissan North America, Inc.
11.1988 - 01.2006
MBA - Marketing & Finance
Marshall School of Business, USC
BS - Petroleum Engineering
Viterbi School of Engineering, USC
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