Dan Giusti

• Business Lead for Manulife (Global, Canada, US), Goldman Sachs Investment Banking (US), Beam Suntory (Global), Central Garden & Pet (US). Partner to 60 day to day clients as well as senior Marketing leadership for planning and execution for all Tier 2 & 3 marketing efforts.
• Led a team of account managers to successfully deliver high-quality campaigns for various clients, resulting in increased revenue and client retention.
• Increased client satisfaction by effectively managing multiple accounts and maintaining strong relationships with key stakeholders.
• Evaluated campaign performance metrics regularly, optimizing strategies as needed to maximize results for clients consistently over time.
• Demonstrated adaptability through effective management of diverse accounts spanning various industries and markets.

Some highlights include:

• Facilitated the production of a 2 year podcast series for Manulife Canada (Beyond Age) most recently with Jennifer Boterill as the host (3x Olympic Gold Medalist & TV personality) to discuss with industry experts to uncover the truth about holistic health and aging to help listeners live healthier for longer.
• Led the e-commerce studio for Central Garden and Pet overseeing the planning and execution of design systems and prioritization for delivering over 5000 assets for numerous brands as they work through their digital transformation.
• Led the development of Beam Suntory's Responsible Drinking global website DrinkSmart.com from strategy to execution with partners across the US, Mexico and Spain.

• Business Lead, GSK Consumer Healthcare business. Accountable to 22 day-to-day clients as well as Senior Leadership. Led cross-functional annual marketing plans with external stakeholders across 4 portfolios x 16 brands (Oral Care, Respiratory, Pain, Sustain categories) collaborating with internal creative, strategy, media, and data teams to execute digital marketing strategies.
• Established trusted relationships with key stakeholders by providing consistent communication and exceptional service throughout the account lifecycle.
• Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
• Delivered measurable success by consistently meeting or exceeding client expectations, solidifying reputation as a reliable account partner.
• Led the creative execution for new product launches in Canada such as Sensodyne Rapid Relief, Pronamel Mineral Boost, Pronamel Intensive Enamel Repair, Buckley's Soothing Mixture, Voltaren Emulgel Back & Muscle Pain with a No Mess Applicator and more.
• Led the website builds for Sensodyne, Pronamel, Biotene, Voltaren, Buckley's, NeoCitran, Thrive NRT, Abreva
• Continuously reviewed competitor offerings to inform strategic planning efforts and ensure differentiation in crowded markets.

• Led the transition of key accounts such as GSK Canada to Wunderman from 4 incumbent agencies, ensuring a smooth handover, onboarding & implementation process while driving brand engagement and campaign execution.
• Managed partnership marketing initiatives for TUMS with TSN & the Toronto Raptors, the CFL and the CNE to increase brand awareness & consideration.
• Coordinated with cross-functional teams to launch numerous digital & TVC campaigns, budgeting and maintaining project timelines.
• Additional accounts include: BMW, OLG
• Championed ongoing professional development among team members through training workshops and industry seminars.
• Resolved conflicts between clients and internal teams, fostering a positive working environment focused on collaboration.
• Coordinated with creative teams to develop innovative advertising campaigns that exceeded client expectations.
• Managed high-priority accounts with exceptional attention-to-detail and commitment to achieving desired outcomes.
• Collaborated and partnered with creative teams and strategists to lead team to greatness on every at-bat with thinking and creative work constantly exceeding client expectations.

• Delivered a new brand platform for Campbell's along with integrated marketing communications plans for Kraft Heinz (Renee's Gourmet Dressing, Maxwell House, Kraft Peanut Butter, and NABOB) as well as Canadian Tire.
• Resolved conflicts between clients and internal teams, fostering a positive working environment focused on collaboration.
• Provided strategic recommendations and managed agency resources to fulfill client's marketing needs.

• Delivered content marketing campaigns for Microsoft Enterprise and Yellow Pages Group, increasing brand awareness through targeted digital content and SEO strategies.
• Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
• Increased client satisfaction by building strong relationships and addressing their needs promptly.

• Led website redesign and mobile-responsive strategy for DUCA Financial Services, improving customer acquisition through enhanced online experiences.
• Executed strategic planning for Ontario Tourism Marketing Partnership Corporation (OTMPC) Powersports and Angling campaigns.
• Provided comprehensive reporting on account performance, enabling clients to make data-driven decisions about future investments.
• Drove revenue growth by identifying new business opportunities within existing accounts.

• Delivered marketing campaigns for Ontario Toyota Dealers Association, increasing engagement through effective digital advertising and dealer promotions.
• Managed the adaptations of Castrol Motor Oil US campaigns for the Canadian Market, ensuring brand consistency and alignment with cultural nuances.
• Utilized CRM tools effectively to manage client information and track progress on accounts, leading to more accurate forecasting and pipeline management.

• Managed XBOX 360 & Hewlett Packard product + game launches with cross channel marketing campaigns driving consumer engagement and brand visibility across broadcast, digital, CRM, OOH and social media.
• Game Launches include: Gears of War 2, Halo 3, Kinect Disneyland Adventure, Forza Horizon,

• Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
• Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
• Delivering campaigns with a heavy focus on TV, Print, 3D OOH executions
• Clients include: Fallsview Casino, Arby's of Canada, Sagicor Life Insurance, Canadian Tire Financial Services, Sears Jessica Private Label, Suzuki