Hi, I’m
D. Alejandro Garcia
Vancouver,BC
Summary
Innovative Marketing leader with 8 years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
8
years of professional experience
2
Certification
Work History
Uncle Tetsu
Key Holder Supervisor
11.2022 - Current
Job overview
- Effectively allocated tasks during high-traffic times to keep operations running smoothly and employees focused.
- Processed cash, credit, debit, and check payments.
- Rotated stock according to dates and protocols.
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
- Trained and mentored new employees.
- Opened and closed store 5 days per week by counting registers, making deposits, and storing and filing all daily paperwork.
Red Wolf
Marketing Manager
09.2016 - 06.2020
Job overview
- Development and implementation of marketing strategies for launching Loops app.
- Worked with graphic designers and writers to establish theme and tone for content.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Conducted market research to identify new opportunities and target markets.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Performed market segmentations, targeting and positioning for each product line.
Telepeaje Dinámico
Marketing Manager
07.2014 - 08.2016
Job overview
- Led staff and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services and conduct PR.
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach by 5%.
- Supported marketing programs and campaigns with content and messaging to drive demand.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
Own Business
Entrepreneur
11.2012 - 05.2014
Job overview
- Determined business plan, mission statement, and vision.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
- Created and managed social media campaigns to increase brand engagement.
- Developed and managed relationships with customers to increase customer loyalty by 10%.
Concretos Cruz Azul
Marketing Assistant
06.2008 - 08.2010
Job overview
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Compiled product and customer data to generate informed profit projections.
- Researched and evaluated potential new markets and products.
- Contributed to weekly team meetings, brainstorming sessions and staff appraisals.
Education
Acsenda School of ManagementVancouver, BC
BBA from Marketing Management
07.2023
ITESM Tecnologico De MonterreyMexico. Ity
Diploma from Marketing
07.2016
ITESM Tecnologico De MonterreyMexico City
Certificate from Social Media Marketing
11.2015
European School of Management And BusinessMadrid Spain
Master of Science from Marketing Management
04.2012
La Salle University Mexico City
BBA from Business Administration
08.2009
Skills
- Strategic Planning
- Negotiation
- Sales and Marketing
- Social Media Platforms
- Marketing Campaign Development
- Market Analysis
- New Business Opportunities
- Customer Relationship Management
- Time Management
- Business Analysis
- Business Administration
- Customer Relations
- Staff Management
Certification
Content Marketing - HubSpot.August 2022.
Social Media (Strategic Communication) 2015.
I have my own podcast channel Atomic! and swimming
I like to motivate other people, so I decided to create a podcast where I could talk about the potential that each person has.
Timeline
Key Holder Supervisor
Uncle Tetsu
11.2022 - Current
Marketing Manager
Red Wolf
09.2016 - 06.2020
Marketing Manager
Telepeaje Dinámico
07.2014 - 08.2016
Entrepreneur
Own Business
11.2012 - 05.2014
Marketing Assistant
Concretos Cruz Azul
06.2008 - 08.2010
Acsenda School of Management
BBA from Marketing Management
ITESM Tecnologico De Monterrey
Diploma from Marketing
ITESM Tecnologico De Monterrey
Certificate from Social Media Marketing
European School of Management And Business
Master of Science from Marketing Management
La Salle University
BBA from Business Administration
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