Dale Robertson
Winnipeg,Canada
Summary
Expert in fostering relationships and driving engagement through innovative promotional strategies. A Laborious Promotions Director with over 15 years of experience. Adept at social media management and training new employees for excellence. A detail-oriented worker with a commitment to solutions-oriented management and monitoring the market closely.
Experienced with developing and executing promotional campaigns that drive brand engagement. Utilize strategic planning and creative thinking to maximize impact. Fostering team collaboration and adapting to dynamic market needs. Developed skills in strategic planning and campaign management within fast-paced marketing environment.
Overview
16
16
years of professional experience
Work History
National Promotions Director
Universal Music Canada
01.2018 - 11.2023
- Co-lead a team of 10, fostering strong relationships with radio station programmers regionally and nationally, to seek and secure radio airplay, increase radio spins, and promotional opportunities for UMC artist releases
- Hired, mentored, and supported team members in all aspects to ensure strong succession planning for the department
- Provide input on single selection for upcoming artist releases to radio, and implementing plans and strategies to execute airplay
- Maximize airplay and build creative and innovative promotional opportunities to achieve a record’s greatest chart potential and audience impact
- Act as liaison between artists, of all calibers (e.g.: Arkells, Keith Urban, etc)
- And their management teams with media regionally and nationally around interviews, appearances, contests, and promotions
- Exhibit the highest level of decorum, discretion and confidentiality
Promotions & Marketing Representative
Universal Music Canada
03.2009 - 01.2018
- Responsible for maintaining and increasing market share at radio and growing the rosters' brand through airplay, appearances and publicity efforts
- Managed all-format radio promotion by working closely with dozens of Radio Programmers and Promotion Departments for a region of radio stations within British Columbia, and then Ontario
- Press & Publicity: Manage and execute media requests from all major media for recording and touring artists
- Ensure artists are informed and prepared for all media visits/interviews
- Create and execute special events with recording artists, media partners and third-party sponsors (secret shows, autograph signings, exclusive radio / television performances)
- Coordinate and oversee backstage meet & greets with artists for contest winners and VIPs (on-site venues)
- Organize contesting to meet artists like Mumford & Sons in France, Rihanna in NYC, Katy Perry in LA
Sales & Marketing Representative
Universal Music Canada
07.2007 - 02.2009
- Exceeded sales targets within region by 15% YOY
- Sought third party partnership opportunities to increase exposure
- Initiated sales campaigns and promotions to increase market share within account base
- Worked with retail buyers to ensure product placement, responsible inventory levels, and re-ordering
- Presented and implemented marketing campaigns to customers and store managers to facilitate sales
- Developed customized sales presentations for key clients, resulting in increased business partnerships.
- Provided written and oral feedback on market conditions, goal attainment and performance appraisals.
- Exceeded quarterly sales targets through diligent follow-ups, customer-focused solutions, and persuasive negotiation skills.
Education
High School Diploma -
Dakota Collegiate
Winnipeg, MB06.1988
Skills
- Proactive, progressive, solutions-based strategist with 20 years in the corporate world
- Highly organized with ability to multi-task a large and varied workload with competing priorities, ensuring deadlines are met
- Relationship master with excellent communication skills, interacting positively with any and all personalities
- Personable, resourceful, loyal, responsible, creative, and great sense of humor
- Thrives in high pressure situations
- Proactive, progressive, perpetual learner, and solutions-based strategist
- High capacity for problem solving and conflict resolution
- Goal oriented
- Brand awareness
- Customer relationships
- Team supervision
- Relationship building and management
Websites
Hobbies and Interests
- Hockey
- Baseball
- Photography
- Music
- Travel
- Fitness
- Architecture and design
Volunteer Groups And Associations
- Member: Board of Directors; BC Country Music Association, Music Therapy Ride, Music BC
- Member of the Canadian Academy of Recording Arts & Sciences. (CARAS)
- Represented nominated artists at the JUNO Awards, Canadian Music Week and Canadian Country Music Awards.
- Panelist on various radio initiatives (Peak Performance Project Vancouver, CFOX Seeds Program Vancouver, Jack Daniels “Battle of the Bands”)
Salary Expectations
I am open to discussing the entire compensation package, including benefits and additional incentives, to ensure a mutually beneficial arrangement.
Timeline
National Promotions Director
Universal Music Canada
01.2018 - 11.2023
Promotions & Marketing Representative
Universal Music Canada
03.2009 - 01.2018
Sales & Marketing Representative
Universal Music Canada
07.2007 - 02.2009
High School Diploma -
Dakota Collegiate
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