Summary
Overview
Work History
Skills
Accomplishments
Languages
Timeline
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Dale Mugford

Dale Mugford

Prince Edward,ON

Summary

Innovative product manager lead enthusiastically pursuing a Senior Product Manager opportunity to leverage in-depth knowledge of product lifecycle from creation to execution. Highly skilled in details-focused product management for market fit illustrated over 10+ years of success launching products.

Overview

17
17
years of professional experience

Work History

Senior Developer, Internal Product Lead

FlowPress
07.2021 - Current
  • Principal Senior Developer and technical lead for chapmans.ca, alpha-sense.com, jffabrics.com, and assisted with other clients like Sobeys, RaceRaves, Wattco & others.
  • Also conceptualized, designed & co-developed internal and client products, namely the team dashboard which integrates internal business logic and functions with Teamwork.com API, and a Store Manager solution for Chapman's which syncs Google Places data with their internal store finder.
  • Mentored junior developers, promoting a culture of continuous learning and knowledge sharing within the team.
  • Set clear goals for project milestones, keeping development efforts on track toward timely completion dates with desired outcomes achieved consistently across releases.

Manager of Technical Services

Yeeboo Digital
01.2020 - 02.2021
  • Evaluated emerging technologies for potential integration into existing infrastructure, leading to increased operational efficiency.
  • Conducted regular performance reviews for team members, identifying opportunities for professional growth and development within the organization.
  • Developed technical services strategies based upon clients' goals and implemented processes to achieve objectives.
  • Maintained up-to-date knowledge on industry trends and best practices, ensuring optimal performance of technical services department.

CFO & Digital Director

Double Barrel
11.2017 - 12.2019
  • Oversaw budgets, payroll, and accounts payable and receivable.
  • Reduced operational costs by identifying areas for improvement and implementing cost-saving measures across various departments.
  • Directed budget development, creation of budgetary controls and recordkeeping systems and investment management.
  • Enhanced cash flow management through the development of robust forecasting models, ensuring optimal liquidity for business operations.
  • Directed video production efforts, creating engaging visual content for use across multiple channels including websites, social media platforms, and advertising campaigns.
  • Enhanced brand visibility by executing targeted social media campaigns across multiple platforms.

CEO, Product Lead

BraveNewCode Inc.
03.2007 - 09.2017
  • Lead all strategic product conception, design & development
  • Generated, explored and prototyped product features and capabilities to deliver frictionless, intuitive functionality
  • Fostered a customer-focused + quality-driven product development approach.
  • Developed SMART approaches and assisted team members in breaking down difficult tasks into manageable chunks
  • Innovated internal methods and approaches to accomplish goals and meet our delivery deadlines
  • Established new revenue streams by identifying market opportunities and launching innovative companion products and services.
  • Implemented cost-saving initiatives to reduce operational expenses without sacrificing quality.
  • Analyzed industry trends and tracked competitor activities to inform decision making.

Skills

  • Product Vision and Strategy
  • Project Planning
  • Product Roadmaps
  • Data-driven decision-making
  • Teamwork and Collaboration
  • "Full-Stack" Product Development (Conception->Execution)

Accomplishments

  • At BraveNewCode we amassed 50,000 customers in over 50 countries worldwide, and had an installed base of over 500,000 websites worldwide
  • Successfully launched 3 major versions of our flagship software, ramping our revenue by 2x, then 5x, then 8x, proving customer satisfaction
  • Rebuilt at 1800s barn; rebuilt my house (designed & project managed myself)
  • Have served on condo boards and startup boards for the past 10 years;
  • Lead organizer for the first WordCamp in Hamilton in 2013

Languages

English
Native or Bilingual
Spanish
Elementary

Timeline

Senior Developer, Internal Product Lead

FlowPress
07.2021 - Current

Manager of Technical Services

Yeeboo Digital
01.2020 - 02.2021

CFO & Digital Director

Double Barrel
11.2017 - 12.2019

CEO, Product Lead

BraveNewCode Inc.
03.2007 - 09.2017

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Dale Mugford