Dale Mugford
Prince Edward,ON
Summary
Innovative product manager lead enthusiastically pursuing a Senior Product Manager opportunity to leverage in-depth knowledge of product lifecycle from creation to execution. Highly skilled in details-focused product management for market fit illustrated over 10+ years of success launching products.
Overview
17
17
years of professional experience
Work History
Senior Developer, Internal Product Lead
FlowPress
Toronto, ON
07.2021 - Current
- Principal Senior Developer and technical lead for chapmans.ca, alpha-sense.com, jffabrics.com, and assisted with other clients like Sobeys, RaceRaves, Wattco & others.
- Also conceptualized, designed & co-developed internal and client products, namely the team dashboard which integrates internal business logic and functions with Teamwork.com API, and a Store Manager solution for Chapman's which syncs Google Places data with their internal store finder.
- Mentored junior developers, promoting a culture of continuous learning and knowledge sharing within the team.
- Set clear goals for project milestones, keeping development efforts on track toward timely completion dates with desired outcomes achieved consistently across releases.
Manager of Technical Services
Yeeboo Digital
Toronto, ON
01.2020 - 02.2021
- Evaluated emerging technologies for potential integration into existing infrastructure, leading to increased operational efficiency.
- Conducted regular performance reviews for team members, identifying opportunities for professional growth and development within the organization.
- Developed technical services strategies based upon clients' goals and implemented processes to achieve objectives.
- Maintained up-to-date knowledge on industry trends and best practices, ensuring optimal performance of technical services department.
CFO & Digital Director
Double Barrel
Hamilton, ON
11.2017 - 12.2019
- Oversaw budgets, payroll, and accounts payable and receivable.
- Reduced operational costs by identifying areas for improvement and implementing cost-saving measures across various departments.
- Directed budget development, creation of budgetary controls and recordkeeping systems and investment management.
- Enhanced cash flow management through the development of robust forecasting models, ensuring optimal liquidity for business operations.
- Directed video production efforts, creating engaging visual content for use across multiple channels including websites, social media platforms, and advertising campaigns.
- Enhanced brand visibility by executing targeted social media campaigns across multiple platforms.
CEO, Product Lead
BraveNewCode Inc.
Hamilton, ON
03.2007 - 09.2017
- Lead all strategic product conception, design & development
- Generated, explored and prototyped product features and capabilities to deliver frictionless, intuitive functionality
- Fostered a customer-focused + quality-driven product development approach.
- Developed SMART approaches and assisted team members in breaking down difficult tasks into manageable chunks
- Innovated internal methods and approaches to accomplish goals and meet our delivery deadlines
- Established new revenue streams by identifying market opportunities and launching innovative companion products and services.
- Implemented cost-saving initiatives to reduce operational expenses without sacrificing quality.
- Analyzed industry trends and tracked competitor activities to inform decision making.
Skills
- Product Vision and Strategy
- Project Planning
- Product Roadmaps
- Data-driven decision-making
- Teamwork and Collaboration
- "Full-Stack" Product Development (Conception->Execution)
Accomplishments
- At BraveNewCode we amassed 50,000 customers in over 50 countries worldwide, and had an installed base of over 500,000 websites worldwide
- Successfully launched 3 major versions of our flagship software, ramping our revenue by 2x, then 5x, then 8x, proving customer satisfaction
- Rebuilt at 1800s barn; rebuilt my house (designed & project managed myself)
- Have served on condo boards and startup boards for the past 10 years;
- Lead organizer for the first WordCamp in Hamilton in 2013
Languages
English
Native or Bilingual
Spanish
Elementary
Timeline
Senior Developer, Internal Product Lead
FlowPress
07.2021 - Current
Manager of Technical Services
Yeeboo Digital
01.2020 - 02.2021
CFO & Digital Director
Double Barrel
11.2017 - 12.2019
CEO, Product Lead
BraveNewCode Inc.
03.2007 - 09.2017