Dale Irons

Develop and implement nationwide sales strategies to drive regional revenue growth. Mentor regional sales managers and analysts, boosting overall team effectiveness.

• Conducting market analysis and gathering customer feedback to identify growth opportunities.
• Build strong relationships with key stakeholders. Establishing performance metrics for C-level executive reporting.
• Enhance the efficiency of the sales process by optimizing tools and CRM.
• Manage budgets and forecast to maintain profitability targets for a portfolio exceeding $30 million.
• Promoted to Director of National Retail within the first year of service.

Primary point of contact for national retail club and hardware channel programs, building client relationships, driving revenue growth, and leading successful product launches at Walmart, The Source, Costco, and The Home Depot.

• Developed strategic plans to increase account profitability, and promotional visibility.
• Collaborated cross-functionally with vendors, support, and product teams to align with client objectives, and identify planogram and cross-sell opportunities that increased revenue.
• Coordinate the "sell-in" planogram, and cross-sell brand opportunities to boost revenue streams in the channel.
• Resolved client scheduling issues while monitoring market trends to deliver timely, innovative solutions, and maintain key vendor metrics.
• Achieved the sales team incentive trip for surpassing annual sales growth targets in 2022.

Served as division liaison for RBIS Canada and the Northeast U.S., driving strategic sales planning and channel development for national retail and WD segments.

• Aligned engagement with national distribution partners and independent dealers to evaluate performance and develop account plans.
• Led cross-functional teams in conducting regular reporting for client needs assessments and ROI analysis.
• Consistently surpassed individual and team performance goals, achieving key performance indicator metrics.
• Led contract negotiations to secure favorable terms, facilitating communication between clients and internal teams to ensure timely resolution.
• Recognized as a Executive Club member in 2015, 2017, 2018, and 2019 for outstanding sales performance.

Managed a public sector business channel, inclusive of enterprise solutions, equipment, and professional services for the Ontario region.

• Led the regional business resource team to ensure effective operations and project completion.
• Directed channel initiatives, integrating strategic go-to-market planning with service execution.
• Provided leadership updates, managed CRM systems, conducted market analysis, and developed action plans.
• Achieved 112% year-one and 8.5% year-over-year growth as team leadership, and #1 Sales Team in NA in 2010.
• Two-time Presidents Club honoree and Top Regional Sales performer (2010, 2012).

Spearheaded inside sales team, driving contract retention and new business initiatives for enterprise sales.

• Formulated a strategic sales plan to enhance account growth and improve customer engagement.
• Monitored sales activities and service metrics to ensure adherence to operational policies.
• Managed reporting functions for senior management, delivering forecasts against budgets, KPIs, and departmental performance.
• Developed staff training programs and best practices for key account management.
• Achieved two Presidents Circle awards for outstanding performance as Top Enterprise Sales Team Lead.