Daisy Carrillo
San Diego
Summary
Results-driven sales leader with proven experience in sales and catering management within the hospitality industry. Experienced in working in a fast-paced environment, driving revenue growth and delivering exceptional client experiences. Known for strong organizational skills, attention to detail, and the ability to foster productive relationships through excellent communication and interpersonal abilities.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Sales & Catering Manager
Grande Colonial Hotel
La Jolla
05.2021 - Current
- Serve as a cross-functional leader partnering with Sales, Executive Leadership, Banquet and Culinary Team to drive communication, coordination, and exceptional event execution.
- Maintain a 40% site tour conversion rate through personalized, story-driven client experiences that consistently secure bookings.
- Sustain high retention rates among key accounts by responding promptly to client needs and feedback, strengthening loyalty and driving ongoing bookings.
Catering Sales Manager
Courtyard San Diego Mission Valley/Hotel Circle
San Diego
04.2019 - 03.2020
- Partnered with the Executive Chef to create 'Sports Team' menus, increasing catering revenue from sports travel groups by 25%.
- Led sales call initiatives to grow existing accounts and establish new partnerships with local corporate businesses.
- Coordinated logistics for weddings and conferences, ensuring flawless execution and client satisfaction.
Catering Sales Manager
Best Western PLUS Hacienda Hotel
San Diego
12.2017 - 04.2019
- Initiated and executed the first Bridal Open House through strategic vendor partnerships, producing $50,000 in new wedding bookings.
- Developed all-inclusive wedding packages to meet social market demand, delivering a 30% increase in wedding revenue.
- Represented the hotel at industry trade shows and networking events, building vendor partnerships and increasing market visibility.
Regional Catering Sales Manager
Real Mex Restaurants
Cypress
02.2012 - 12.2017
- Co-developed Grab-and-Go catering menus for the El Torito brand, optimizing pricing and packaging to drive sustained sales growth across all Southern California locations.
- Negotiated and managed the largest off-site Cinco de Mayo charity gala, with 350 guests.
- Launched the 'Cantina Parties' marketing campaign, successfully attracting local businesses, and boosting weekday catering sales.
Education
Associate of Arts - Business Marketing
Long Beach City College
Long Beach, CA06-2014
Skills
- Customer Relationship Management
- Team Leadership
- Lead Response Management
- Market Analysis
- Budget Management
Languages
Spanish
Native/ Bilingual
Certification
- San Diego Meeting Certified
- CPR & AED Certified
Timeline
Sales & Catering Manager
Grande Colonial Hotel
05.2021 - Current
Catering Sales Manager
Courtyard San Diego Mission Valley/Hotel Circle
04.2019 - 03.2020
Catering Sales Manager
Best Western PLUS Hacienda Hotel
12.2017 - 04.2019
Regional Catering Sales Manager
Real Mex Restaurants
02.2012 - 12.2017
Associate of Arts - Business Marketing
Long Beach City College