Daisy Bonneville
Summary
Accomplished VP Retail at Hatley, adept in strategic planning and operational leadership, I spearheaded initiatives that significantly enhanced productivity and company growth. Expert in financial acumen and human resources management, my approach to fostering strong vendor relationships and team building led to substantial performance improvements, positioning Hatley as a leader in the retail sector.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
Work History
VP Retail
Hatley
01.2021 - Current
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Resolved issues and recommended actions based on production and compliance reports.
- Collaborated closely with various department heads on strategic planning initiatives to ensure alignment between corporate goals.
- Negotiated favorable contracts with vendors, securing advantageous terms for the company while maintaining strong professional relationships.
- Implemented cost-saving measures by conducting thorough financial analysis and identifying areas of inefficiency within the organization.
- Increased company growth through collaboration with sales and marketing departments.
- Managed multi-million dollar budgets responsibly, achieving cost savings and ensuring resources were allocated effectively.
- Maintained P&L and shouldered corporate fiscal responsibility.
Wholesale Sales Representative/Visual Merchandising Manager
Hatley
03.2016 - 01.2021
- Provided superior service to customers by quickly responding to requests, suggestions and concerns.
- Managed a diverse portfolio of accounts, consistently meeting or exceeding sales targets while maintaining high levels of customer satisfaction.
- Managed prospective leads and existing accounts to accurately forecast revenue and develop long-term business partnerships.
- Negotiated pricing with vendor suppliers to fit customer's budget and generate maximum gross profit.
- Demonstrated exceptional time management skills by balancing multiple priorities, including client meetings, sales calls, and administrative tasks efficiently without sacrificing quality or results.
- Analyzed market trends and competitor activity to identify potential opportunities for growth within the territory.
- Worked closely with internal teams such as marketing and production departments to ensure timely delivery of orders and smooth handling of client requests.
- Maintained detailed records of sales activities, including client interactions, orders, and follow-up communication.
- Organized and attended regional trade shows as a representative of the company, promoting our products to prospective buyers while strengthening brand awareness.
- Increased wholesale sales by developing strong relationships with clients and providing exceptional customer service.
- Participated in weekly sales meetings with management to review progress toward goals, discuss upcoming opportunities, and strategize new approaches for continued success.
- Oversaw visual merchandising for new store openings and store collateral change-outs.
- Maximized floor space utilization by creating innovative layouts for merchandise placement that optimized the shopping experience.
- Helped stores adapt spaces to accommodate merchandise within spatial constraints and inventory storage availability.
Visual Merchandising Manager
Hatley
02.2015 - 03.2016
- Adapted quickly to changing trends within the retail industry, embracing new methods when necessary while maintaining consistent results in sales performance metrics.
- Oversaw visual merchandising for new store openings and store collateral change-outs.
- Conducted regular assessments of store layout, making data-driven adjustments to optimize traffic flow and product visibility.
- Communicated visual merchandising information and standards via in-store training and regular meetings.
- Increased sales revenue by strategically placing high-demand products in visually prominent areas.
- Improved field teams' sales by coaching on merchandising techniques.
- Evaluated competitor strategies by conducting regular market research activities, informing future visual merchandising plans accordingly.
- Maximized floor space utilization by creating innovative layouts for merchandise placement that optimized the shopping experience.
- Wrote merchandising guidelines for new product launch kits to keep teams on same page and effective.
- Coordinated with purchasing teams to ensure timely delivery of merchandise needed for upcoming promotional events or seasonal changes.
- Managed inventory levels for props and decorative elements, ensuring availability while staying within budget.
Education
Fashion Marketing
Cégep Marie-Victorin
Montreal, QC 09.2008 - 05.2011
Accounting
College Gerald Godin
Montreal, QC 08.2006 - 05.2007
Fashion Marketing
Fashion Institude of Technology
New York, Ny 05.2012 - 08.2012
Skills
- Human Resources Management
- Strategic Planning
- Operational leadership
- Business Development
- Project Management
- Operational management
- Performance Improvement
- Office Management
- Staff Management
- Growth planning
- Financial Acumen
- Schedule Management
- Operations Oversight
- Technical Support
- Expense Reporting
- Travel Coordination
- Administrative Support
- Negotiation
- Relationship and Team Building
- Employee Motivation and Performance
- Approachable leader
- Leadership and People Development
- Budget Planning
- Brand Management
- Annual Planning
- Sales Growth
- Policies and Procedures
Languages
English
Bilingual or Proficient (C2)
French
Native or Bilingual
Timeline
VP Retail
Hatley
01.2021 - Current
Wholesale Sales Representative/Visual Merchandising Manager
Hatley
03.2016 - 01.2021
Visual Merchandising Manager
Hatley
02.2015 - 03.2016
Fashion Marketing
Fashion Institude of Technology
05.2012 - 08.2012
Fashion Marketing
Cégep Marie-Victorin
09.2008 - 05.2011
Accounting
College Gerald Godin
08.2006 - 05.2007
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