Daisy Bolger
San Francisco
Summary
Marketing professional well-versed in brand development and strategic planning. Known for driving successful campaigns that align with company vision and foster brand loyalty. Focuses on collaborative efforts and results-driven projects, adapting seamlessly to changing market demands. Skilled in market analysis, creative direction, and communication.
Overview
5
5
years of professional experience
Work History
Brand Manager
Archbishop Riordan High School
06.2023 - Current
- Lead the planning and execution of strategic branding initiatives across digital and print platforms, directly resulting in a 30% increase of student applications and positioning Riordan as a top competitor of high schools in the Bay Area
- Spearheaded the redesign of the school's website, optimizing the UX/UI and accessibility to align with modern brand values
- Developed and delivered high-impact visual marketing materials, including view books and video profiles, driving engagement with our target audiences
- Managed weekly family newsletter, creating content to foster strong community ties
- Ensured brand consistency across all communications, internal and external, reinforcing the school's visual identity
- Researched market trends to identify customer needs and preferences for strategic planning.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
Executive Presentation Designer
Bloom Energy
05.2022 - 06.2023
- Designed executive-level presentations, providing key visual insights to support strategic decision-making and leadership communications
- Led the modernization of brand guidelines, collaborating across departments to refresh visual standards for internal and external corporate communications
- Produced dynamic graphics that led Bloom Energy to gain a 45% increase in website and product traffic over a 6 month period
- Developed innovative solutions to complex problems, resulting in improved organizational performance.
- Mentored junior staff members for accelerated career growth, developing future leaders within the organization.
Multimedia Designer
The Pixelmakers
05.2020 - 05.2022
- Collaborated on the creation of game boards, player tiles, and tutorial videos for Flex NBA, utilizing Adobe Illustrator, Photoshop, and Premiere to create innovative visual content
- Managed social media accounts, producing content (posts, reels, stories) that increased audience interaction by 5% month over month for the first year, which led to new clients and revenue streams
- Elevated overall video quality with meticulous attention to detail in all aspects of post-production, including color grading, sound design, and motion graphics integration.
Education
Bachelor of Arts - Graphic Design & Marketing
Santa Clara University
Santa Clara, CA05-2021
Skills
- Brand Strategy Development
- Adobe Creative Suite
- Social Media Management & Growth
- Video Editing & Motion Graphics
- Photography & Visual Content Creation
- Team Leadership
- Creative Production
- Website Design & User Experience
- Presentation/ Pitch Deck Design
- Technical Writing
- Market analysis
Personal Information
Title: Brand Manager
Accomplishments
- Published as the head photographer in Archbishop Riordan High School's Future Magazine
Timeline
Brand Manager
Archbishop Riordan High School
06.2023 - Current
Executive Presentation Designer
Bloom Energy
05.2022 - 06.2023
Multimedia Designer
The Pixelmakers
05.2020 - 05.2022
Bachelor of Arts - Graphic Design & Marketing
Santa Clara University
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