Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
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Daisy Bolger

San Francisco

Summary

Dynamic Brand Manager with 7 years of experience and a proven track record in driving brand recognition and revenue growth. Expertise in market management, videography, and content creation enables the development of innovative strategies that elevate brand presence and effectively engage target audiences. A results-oriented approach ensures a commitment to continuous improvement while staying ahead of industry trends, delivering impactful marketing solutions that resonate with consumers. Passionate about harnessing creativity to transform brand narratives and foster lasting connections in competitive markets.

Overview

5
5
years of professional experience

Work History

Brand Manager

Archbishop Riordan High School
06.2023 - Current
  • Led the planning and execution of marketing strategy across digital and print platforms, directly resulting in a 30% increase in student applications FY 2025 - positioning Riordan as a top competitor of high schools in the Bay Area
  • Presented regular updates to leadership, demonstrating progress towards key objectives through our marketing strategy and securing over $4 million in annual donations.
  • Spearheaded the redesign of the school's website, optimizing the UX/UI and accessibility to align with modern brand values
  • Developed a comprehensive video marketing strategy plan, including student success profiles & alumni stories, that increased engagement on the website by 87% from 2024
  • Ensured brand consistency across all internal & external communications, strengthening the school's visual identity
  • Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
  • Developed and executed branding strategy campaigns to educate target audiences on product features, benefits and values.
  • Proven experience in developing and executing brand marketing strategies for regional or national market launches.
  • Demonstrated experience in growing a brand's footprint from a city-specific level to a multi-city or national scale.
  • Experience applying brand marketing and creative campaigns to reach complex new markets and audiences, in partnership with Policy, Public Affairs, or Consumer Advocacy teams.
  • Experience collaborating with a wide range of teams including product, communications, policy, operations, legal, and business development on brand strategy efforts.
  • Build a portfolio of successfully launched marketing campaigns with measurable results in brand lift, customer acquisition, or public perception.

Executive Presentation Designer

Bloom Energy
05.2022 - 06.2023
  • Produced dynamic graphics that led Bloom Energy to gain a 45% increase in website product traffic over a 6 month period
  • Designed executive-level presentations, providing key visual insights to support strategic leadership communications and sales
  • Prepared annual data to determine metrics for operational performance.
  • Identified trends and assessed opportunities to improve processes and execution.
  • Led the modernization of brand guidelines, collaborating across departments to refresh visual standards for internal & external corporate communications
  • Streamlined the language across our White Papers resulting in improved client understanding and 10% uptick sales performance
  • Mentored junior staff members for accelerated career growth, developing future leaders within the organization

Multimedia Designer

The Pixelmakers
05.2020 - 05.2022
  • Collaborated on the creation of Ai game boards, player tiles, and tutorial videos for Flex NBA, utilizing Adobe Illustrator, Photoshop, and Premiere to create innovative visual content
  • Managed social media accounts, producing content (posts, reels, stories) that increased audience interaction by 5% month over month for the first year - leading to new clients and revenue streams
  • Elevated overall video quality with meticulous attention to detail in all aspects of post-production, including color grading, sound design, and motion graphics integration
  • Operated a variety of cameras, sound systems, and lighting equipment including the DJI Ronin, Nikon DSLRs, Cannon DSLRs, Zee Cameras, and DJI microphones

Education

Bachelor of Arts - Marketing & Graphic Design

Santa Clara University
05-2021

Skills

  • Strategic brand positioning
  • Project management
  • Market expansion strategies
  • Video production expertise
  • User experience & presentation design
  • Graphic design for digital and print
  • Integrated media communication expertise
  • Industry evaluation
  • Strategic partnership cultivation
  • Digital marketing campaigns

Websites

Accomplishments

  • Published as the head photographer in Archbishop Riordan High School's Future Magazine

Timeline

Brand Manager

Archbishop Riordan High School
06.2023 - Current

Executive Presentation Designer

Bloom Energy
05.2022 - 06.2023

Multimedia Designer

The Pixelmakers
05.2020 - 05.2022

Bachelor of Arts - Marketing & Graphic Design

Santa Clara University

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Daisy Bolger