Dai Renton
Nanaimo,Canada
Summary
I'm a dynamic and results-driven marketing professional with a broad range of skills spanning digital marketing, lead generation, campaign management, and web development. Throughout my career, I've demonstrated a strong ability to develop and execute marketing strategies that drive significant increases in lead generation, conversion rates, and brand visibility across various industries, including property management, digital marketing consultancy, real estate, and telecommunications.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Marketing Specialist
Tribe Management Inc.
01.2022 - 01.2024
- Lead Generation and Conversion Improvement: Achieved a 50% increase in lead generation and a 25% boost in conversion rates through a comprehensive national marketing plan for institutional clients.
- Cross-Functional Team Leadership: Championed the alignment of cross-functional teams, leading to a 40% increase in campaign efficiency and a 25% rise in lead generation metrics.
- Digital Marketing Initiatives: Spearheaded the launch of 14 lead-gen websites for multi-residential rental buildings, resulting in a 30% increase in brand visibility and a significant $500k MRR.
- Training and Support: Led technical support and training for marketing tools and implemented a library of marketing resources, enhancing the skills of rental management teams.
Digital Marketing Consultant & Web Performance Specialist (Owner)
Nanaimo Digital Marketing
01.2019 - 01.2021
- Comprehensive Digital Marketing Services: Offered a wide range of services including SEM, SEO, online campaigns, and WordPress optimization, tailored to the unique needs of businesses.
- Significant Lead Increases for Clients: Implemented campaigns and optimizations leading to a 33.25% increase in leads for Fairwinds Community and a 271% surge for The Westerly.
- Remarkable Traffic and Business Growth: Achieved a 122% increase in organic traffic and a 336% increase in transactions for J.R.E. Hardware, indicating effective digital marketing strategies.
- Personalized Business Solutions: Committed to providing personalized solutions to help businesses achieve long-term success in the digital realm.
Digital Media Manager
Derek Gillette Personal Real Estate Corporation
01.2018 - 01.2019
- Digital Campaign Management: Managed and optimized digital marketing campaigns across various channels, driving traffic and generating leads.
- Performance Optimization and Reporting: Monitored and reported on campaign performance, leveraging insights to inform future strategies and optimize spend.
- Content Creation and Marketing Materials Design: Led the development of compelling digital content and marketing materials to promote properties effectively.
- Significant Website Performance Improvement: Achieved a 483% surge in organic traffic and a 20% increase in leads generated, demonstrating effective website optimization and content strategy.
Frontend & Backend Web Specialist
Real Estate Webmasters
01.2017 - 09.2017
- Technical Support and Problem Solving: Provided exceptional support by troubleshooting front-end and back-end issues, ensuring smooth website functionality.
- Training and Content Management: Conducted comprehensive training for new users and maintained up-to-date, SEO-optimized website content.
- Effective Communication and Escalation: Excelled in communicating with clients and efficiently escalating complex issues to higher support tiers for resolution.
- Continuous Learning and Adaptability: Demonstrated a strong ability to quickly learn and adapt to new technologies and challenges in web support.
Marketing Manager
Skynet & Kinetic Wireless
01.2014 - 01.2016
- Strategic Marketing Planning: Developed and executed marketing strategies that aligned with company objectives, conducting market research and competitor analysis.
- Campaign Management and Budget Oversight: Managed marketing campaigns across various media and oversaw the marketing budget, ensuring effective promotion of products and services.
- Lead Generation and Email Marketing: Improved lead-generation campaigns and created targeted email marketing campaigns, analyzing results to enhance campaign performance.
- Promotional Campaign Implementation: Planned and implemented promotional campaigns for Skynet Wireless and Kinetic Wireless, contributing to the brands' market presence.
Social Media Consultant
Screech Media
01.2013 - 01.2014
- Market Research and Strategy Development: Conducted extensive market research to develop strategies for leveraging social media and SEM to help small businesses grow.
- Competitive Analysis and Gap Identification: Analyzed competition and identified market gaps, providing a competitive advantage for client businesses.
- Skill Development in Digital Advertising: Gained valuable skills in market research, social media marketing, and digital advertising, enhancing subsequent marketing roles.
- Target Audience Engagement: Identified the most appropriate channels and platforms for reaching the target audience, optimizing client businesses' market reach and customer engagement.
Education
University Certificate in Computing and Information Systems -
University of Athabasca
Alberta, CASkills
- Digital Marketing
- Business Analytics
- Marketing Strategy
- Project Management
- Email Marketing
- Ad Serving
- Data Analysis
- Google Ads
- Facebook Ads
- Google Analytics
- Copywriting
- Audience Segmentation
- Campaign Management
- KPI Optimization (CRO, CTR, CPM, CPI, etc)
- ROI Forecast and Optimization
- Sales
- Microsoft Excel
- Social Media Marketing (SMM)
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
Websites
Other
- Google Analytics Certificate
- Google Tag Manager Certificate
Personal Information
Title: Growth Marketer
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Certification
Google Analytics Certificate
Google Tag Manager Certificate
Timeline
Marketing Specialist
Tribe Management Inc.
01.2022 - 01.2024
Digital Marketing Consultant & Web Performance Specialist (Owner)
Nanaimo Digital Marketing
01.2019 - 01.2021
Digital Media Manager
Derek Gillette Personal Real Estate Corporation
01.2018 - 01.2019
Frontend & Backend Web Specialist
Real Estate Webmasters
01.2017 - 09.2017
Marketing Manager
Skynet & Kinetic Wireless
01.2014 - 01.2016
Social Media Consultant
Screech Media
01.2013 - 01.2014
University Certificate in Computing and Information Systems -
University of Athabasca