Dahlila Ricci
Hudson
Summary
Creative, high energy, inclusive leader with proven accomplishments in content creation, and building all encompassing marketing strategies. Demonstrated ability in increasing brand visibility and market share. Well-versed in building partnerships and budget structuring.
Overview
24
24
years of professional experience
Work History
Director of Marketing - Traditional and Digital
SPORTS EXCELLENCE CORP
06.2018 - Current
- Lead and motivate the marketing & eCommerce teams, thriving on creativity, agility, and performance.
- Collaborate closely with product development teams to develop effective marketing collateral that supports sales objectives.
- Plan and execute multi-channel marketing strategies to maximize outreach and awareness, through traditional channels, digital properties and word of mouth.,
- Implement creative programs to meet business goals, including partnerships, events, activation platforms and consumer experience initiatives.
- Align cross-functional teams in executing successful marketing initiatives, enhancing company reputation and customer engagement.
- Negotiate favorable contracts with vendors and agencies, reducing costs while maintaining high-quality results.
- Oversee continuous enhancement of brand reputation that result in renewed corporate identity and improved brand perception among stakeholders.
- Build strong relationships with industry professionals and influencers.
- Initiated and developed unique pro athlete partnerships with NHL, MLB, and Softball Canada athletes, to design highly engaging content for all categories.
- Leverage creative content resulting in a significant growth of digital accounts.
- Increased online traffic through branding, web design, digital campaigns, and acquisition initiatives.
- Develop comprehensive Go to Market strategies resulting in increased buy in, awareness and sell through.
- Executed omni channel strategies, maximizing COOP, for key brand suppliers.
Director of Marketing
ASPEX GROUP Eyewear Wholesaler Lunetterie F. Farhat
08.2015 - 05.2018
- Refreshed international brands through visual appeal and creative outreach
- Increased brand presence to both trade and consumer
- Determine media buying plan (Trade)
- Refreshed seasonal Campaigns and branding
- Trade show collateral and promotional items per brand
- Partnerships for new branding identity
- Social Media development
- International account management
- Launched new websites (B2B & B2C)
- Work in tandem with PR Director to increase visibility and positioning.
EVENT PRODUCTION - SHE PLANS IT
01.2008 - 01.2017
- Created fundraiser events to benefit local community non-profits
- Produced fashion shows for media and consumer awareness
- Planned all event components, location, caterers, entertainment
- Lead Public relations pertaining to events
- Lead creative assets for promotional material and outreach
- Negotiated contracts and partnerships.
Online Marketing Manager
LA VIE EN ROSE
06.2010 - 12.2012
- Participated in the launch of the new website through creative visuals, promotional activities, and product demonstrations
- Managed all online content, SEO, microsites, and videos
- Engaged database with effective communications
- Developed promotional tools to increase online visibility
- Managed product photography, retouching, copy writing teams
- Led social media initiatives
- Led partnerships and affiliations
- Worked closely with buying, public relations, visual and marketing
- Budget management and negotiation.
Marketing Manager
ALDO GROUP
07.2007 - 05.2010
- Managed the FEETFIRST division; ensured brand positioning in-store and online
- Led seasonal and recurring marketing activities
- Developed and managed seasonal lifestyle campaigns
- Initiated and developed brand partnerships
- Supported retail operations through various programs
- Collaborated with Public Relations on the yearly CURE campaign
- Created and implemented new in-store signage program
- Aligned with all internal teams to achieve overall objectives
- Established and maintained external relationships
- Managed in-store music strategy.
Marketing Lead
ARDENE
01.2004 - 07.2007
- Repositioned the brand and developed marketing strategies
- Initiated and developed brand partnerships and tools
- Initiated Media buying and placement
- Led new website creation and launch (won best interactive site)
- Led Miss Teen Canada sponsorship - was also a judge
- Developed new in-store signage program
- Budget management and negotiation
- Enabled new Gift card program.
Studio Manager
TOP CANADIAN PHOTOGRAPHER - MAX ABADIAN
01.2003 - 12.2004
- Coordinated all photo shoots (Talent, location, etc.)
- Established relationships with retailers, resulting in new business.
Marketing Coordinator
BROWNS SHOES INC
01.2000 - 12.2002
- Assisted in the overall marketing plan and campaigns
- Involved in media and customer events
- Increased national editorial coverage (PR)
- Negotiated and launched the B2 outdoor media plan
- Participated in planning events for in-store teams and customers
- Worked in tandem with the in-store Visual Merchandising team.
Education
Marketing Certificate -
Concordia
01.2002
Skills
- Marketing Strategies
- Brand Management
- Event Planning
- Advertising Management
- E-commerce Strategy
- Campaign Development
- Budget Management
- Content Creation
- Digital Marketing
- Creative Direction
- Team Leadership
- Partnership Development
Languages
English
Native or Bilingual
French
Native or Bilingual
Timeline
Director of Marketing - Traditional and Digital
SPORTS EXCELLENCE CORP
06.2018 - Current
Director of Marketing
ASPEX GROUP Eyewear Wholesaler Lunetterie F. Farhat
08.2015 - 05.2018
Online Marketing Manager
LA VIE EN ROSE
06.2010 - 12.2012
EVENT PRODUCTION - SHE PLANS IT
01.2008 - 01.2017
Marketing Manager
ALDO GROUP
07.2007 - 05.2010
Marketing Lead
ARDENE
01.2004 - 07.2007
Studio Manager
TOP CANADIAN PHOTOGRAPHER - MAX ABADIAN
01.2003 - 12.2004
Marketing Coordinator
BROWNS SHOES INC
01.2000 - 12.2002
Marketing Certificate -
Concordia
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