Dael Douglas

Continuously optimized campaigns by analyzing performance metrics and adjusting bids, keywords, targeting, and creatives to maximize ROI. Managed ad budgets to ensure efficient spend allocation and worked with product, sales, and creative teams to align strategies with business goals. Additionally, conducted in-depth research on keywords and customer behavior, tracked key metrics, and kept an eye on industry trends and competitors to refine tactics for better results.

Developed and implemented tailored marketplace strategies across platforms like eBay, Walmart, Etsy, and Shopify to drive sales and improve visibility. Optimized product listings, managed paid ad campaigns, and analyzed key metrics to refine strategies and enhance performance. Additionally, collaborated with inventory teams, tracked industry trends, and created reports to provide actionable insights and maintain a competitive edge.

Designed and implemented targeted advertising strategies to boost brand visibility, drive sales, and achieve business goals. By continuously analyzing performance metrics and optimizing bids, keywords, and creatives, ensured efficient ad spend and maximized ROI. Collaborated with teams, utilized Amazon Advertising tools, tracked market trends, and generated reports to refine campaigns, improve engagement, and maintain a competitive edge.

Provided timely resolutions to employee service inquiries, managed employee relations, and promoted a positive workplace culture through conflict resolution and coaching. Partnered with departments to update HR policies, led performance evaluations, and supported employee development through feedback and growth opportunities. Additionally, Managed HRIS data, assisted with recruitment, and designed employee engagement programs to enhance morale, retention, and satisfaction.

Responsible for managing full-cycle recruitment, including sourcing candidates, conducting interviews, and coordinating hiring efforts to meet staffing needs. Created and managed job listings, maintained employee records for accuracy and compliance, and ensured adherence to employment laws and HR protocols. Oversaw HRIS data, managed staffing for the Member Services Officer pool, and collaborated with hiring managers to ensure role-specific requirements were met throughout the recruitment process.

Assisted in developing training programs, organizing sessions, and tracking employee participation and progress. Supported onboarding by organizing orientation and providing training materials. Managed the Learning Management System (LMS) and gathered feedback to assess training effectiveness.