Cascene Gibson
Concord
Summary
Ambitious multi-skilled Production Manager/Journalist with 20 years of experience in live television, specifically news and sports. Motivates employees to align performance with company objectives in fast-paced, high-stress production environments.
Overview
18
18
years of professional experience
Work History
Manager of Production
NBC Sports Bay Area/California
12.2019 - Current
- Manage daily studio production of Giants, A’s, Warriors, 49ers, Sharks and Kings pregame and postgame shows
- Content lead for Sacramento Kings and Oakland A’s
- Collaborate with Associate Producers, Production Assistants, Analysts and Editors to craft highly produced, fan-centric broadcasts
- Train producers and coach talent
- Build relationships with vendors, team executives and RSN’s
- Execute corporate initiatives
- Manage budget, hire staff, build schedules
- Internship program coordinator
- Producer for San Francisco Giants, Sacramento Kings, Golden State Warriors and Oakland A’s Pregame/Postgame shows
- Launched Race in America: A Candid Conversation in June 2020.
- Enhanced product quality by enforcing strict quality control measures and providing staff training.
- Established performance metrics for monitoring progress towards achieving production targets, facilitating continuous improvement efforts.
Executive Producer/Sports Executive Producer
KRON 4
01.2016 - 01.2019
- Manager of 8/9/10 PM newscasts and Bay Area Sports Night
- Lead team of reporters, anchors, writers and producers to craft informative, timely newscasts
- Copy editing, writing, non-linear editing, digital production, analytics
- Work with reporters to develop stories and ensure accuracy
- Work with producers and writers to make sure they are delivering clear, concise, conversational, and creative newscasts
- Train producers
- Manager of special projects
- Helped create, develop, and launch Bay Area’s first 24-hour streaming news platform
- Launched 9pm, 10pm newscasts ans Bay Area Sports Night, a nightly sports talk show.
- Spearheaded creative development for projects, leading brainstorming sessions and guiding the team in conceptualization efforts.
- Developed strategies for successful project execution, ensuring timely delivery and high-quality results.
- Supervised production team of 20 workers to identify problems and provide effective solutions to maintain team productivity.
Producer
KRON 4
01.2014 - 01.2016
- 6pm producer responsible for accurate, up-to-the minute, comprehensive newscast for San Francisco Bay Area
- Work with team of reporters, anchors, writers, assignment desk, managers, and production staff to deliver news of the day to our viewers
- Major emphasis on breaking news.
Producer
Q13 Fox
01.2011 - 01.2014
- Morning and evening producer for local FOX affiliate
- Lead team of writers, editors, director, and talent to build informative, up-to-the-minute newscast
- Heavy emphasis on breaking news, new information, live coverage and developing stories
- Lead producer during 2014 Seahawks Super Bowl 48 coverage.
Producer/Sports Producer
Northwest Cable News
01.2007 - 01.2011
- Lead team of writers, editors, director, and talent to build informative, up-to-the-minute newscast
- Heavy emphasis on breaking news, new information, live coverage and developing stories
- Sports producer for nightly 30-minute sportscast
- Wrote all stories, edited all highlights, live in-studio segments, interviews and feature stories focusing on professional, collegiate and amateur sports in the NW
- Worked with affiliates nationwide for highlights, scripts and other video elements for show.
Education
B.A. Journalism -
University of Oregon
12.2004
A.A.S. Radio Broadcasting -
Mt. Hood Community College
12.2001
Skills
- Content Creator
- Live Production Coordinator
- Production Expert
- Journalist
- Leader
Personal Information
Title: Journalist, content creator, leader
References
- Pam Moore, Anchor, KRON 4 News, (510) 220-1365, pmoore@kron4.com
- Dave Stewart, Oakland A’s Hall of Fame Pitcher, (858) 386-3650, Smoke34@AOL.com
- Monte Poole, Reporter, NBC Sports Bay Area, (510) 918-3403, Monte.poole@nbcuni.com
Timeline
Manager of Production
NBC Sports Bay Area/California
12.2019 - Current
Executive Producer/Sports Executive Producer
KRON 4
01.2016 - 01.2019
Producer
KRON 4
01.2014 - 01.2016
Producer
Q13 Fox
01.2011 - 01.2014
Producer/Sports Producer
Northwest Cable News
01.2007 - 01.2011
B.A. Journalism -
University of Oregon
A.A.S. Radio Broadcasting -
Mt. Hood Community College
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