CYNTHIA YOSHINO
Encino
Summary
Dedicated professional with almost 7 years of experience in the Luxury Design Industry with a history of starting a brand-new operation from Brazil to West Hollywood meeting company goals and utilizing consistent and effective practices. Skilled in working under pressure and adapting to new situations and challenges to reach company revenue, make and keep relevant relationships and enhance the brand awareness.
Overview
13
13
years of professional experience
Work History
Sales and Showroom Director
Ornare Los Angeles
10.2017 - Current
- Enhanced customer satisfaction with a focus on long-term relationships and consistently addressing client needs in the showroom.
- Managed relationships with Designers, Architects and Builders, attending conferences and networking events to establish the company's presence in the High-End Design Industry.
- Developed sales strategy based on research of consumer buying trends and market analysis.
- Hired and managed team of sales representatives, providing guidance, coaching and support.
- Prepared sales presentations and price strategies for clients showing success and credibility of products.
- Implemented showroom procedures, terms and conditions to establish process from the purchase to the installation.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and increase sales.
- Organized promotional events and interacted with community to increase brand awareness in the industry.
- Negotiated high-value contracts with key clients, ensuring mutually beneficial outcomes for all parties involved.
Merchandising Manager
VF Corp
09.2016 - 09.2017
- Launched new products and services with thorough market research, leading to increased revenue growth.
- Increased sales by developing and implementing product strategies.
- Recommended effective pricing strategies based on thorough analysis of sales, revenue and margin.
- Collaborated with marketing department to develop effective advertising materials and to showcase featured products attractively.
- Executed in-season pricing strategies, promotions, and markdowns to reach financial targets.
- Increased sales revenue by effectively training and motivating retail sales managers and franchises owners around the country and in the Latin America market.
- Developed market research to determine prices, product launch and key customer needs.
Merchandising Manager
Alpargatas
01.2014 - 09.2016
- Product Categories Definition: Product Lines, prices, margins, new orders and inventory.
- Implemented product strategies through market research, sales and margins analysis.
- Trained sales manager teams around the country on best practices for product merchandising, ensuring consistent product presentation and brand positioning.
- Worked with Marketing team to increase sales through effective merchandising and product strategies at the retail and wholesale channels.
- Created and managed special projects and events for ''Boutique'' chanel to increase brand awareness.
Product Category Coordinator
Dass Group
07.2011 - 12.2013
- Product Categories Coordination: Product Lines, prices, margins, new orders and inventory.
- Market research, sales and margins analysis.
- Developed reports detailing product performance and providing insights for each product categories.
- Implemented cost-saving measures by negotiating favorable contracts with suppliers, reducing overall expenses without compromising quality.
- Assisted in the creation of engaging product presentations for trade shows, conferences, and client meetings.
- Created strategic marketing plans and coordinate promotional campaigns focused on increasing products sales.
- Boosted sales performance by developing targeted training programs for sales representatives.
Education
MBA - Marketing
FIA-USP
São Paulo, Brazil12.2012
Bachelor of Arts - Social Communication
Anhembi Morumbi
São Paulo, Brazil12.2010
Skills
- Sales Management
- Strategies and Goals
- Budget Management
- Team Management
- Project Management
- Negotiation
Timeline
Sales and Showroom Director
Ornare Los Angeles
10.2017 - Current
Merchandising Manager
VF Corp
09.2016 - 09.2017
Merchandising Manager
Alpargatas
01.2014 - 09.2016
Product Category Coordinator
Dass Group
07.2011 - 12.2013
MBA - Marketing
FIA-USP
Bachelor of Arts - Social Communication
Anhembi Morumbi
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