Cynthia Vong

• Led a team of 5-10 sales associates daily, provided training and mentorship for optimal performance and fostering a cohesive, productive work environment
• Worked closely with team and management to streamline support processes, ensuring prompt and professional resolution of client inquiries and issues
• Collaborated with management and PVH marketing team by creating visually appealing and strategically placed products
• Analyzed client interactions and feedback to develop tailored support strategies, enhancing customer satisfaction

• Increased brand awareness by implementing targeted marketing campaigns and social media strategies
• Developed and implemented content strategies across multiple platforms while collaborating with internal teams to ensure alignment with organizational goals and messaging
• Enhanced website traffic by utilizing analytics to guide adjustments in content strategy and SEO initiatives
• Contributed to development of creative visual assets and communication materials for use in both print and digital marketing projects
• Responded to inquiries and engaged with followers to build community and support customer engagement
• Enhanced overall marketing strategy by providing detailed reports on campaign performance and recommending data-driven adjustments for improvement
• Captured high-quality photographs and videos for marketing materials, including product shots, events, and promotional content

• Increased brand awareness and engagement by developing and implementing targeted marketing campaigns
• Successfully managed paid media, marketing, and email campaigns across various platforms, ensuring client success through strategic content and optimization
• Managed monthly social content calendars (i.e. copywriting, graphic design, proofreading) to ensure strategic planning and successful execution of marketing initiatives
• Provided monthly client reports with analytics, insights, and recommendations for improvement
• Worked closely with team and stakeholders to fulfill client requests, ensuring successful project outcomes and building strong client relationships
• Administrative tasks for PR and Marketing team

Clients: Bed Bath and Beyond, buybuy BABY, RioCan Living, Assembly Park, BSH - Luxe Appliance Studio and L'Atelier Studio D'électroménagers (BOSCH, Thermador, Gaggenau), Spin Genie, SHED Chetwyn Farms

• Managed and created content for social media accounts (Twitter and Instagram) and posted daily
• Collaborated and promoted the club and events, engaging with students online and on campus to be involved
• Assisted in planning and execution of events, actively participating in setup and creating promotional materials to build visually appealing and engaging environments
• Achieved elite status within the online magazine as a top-ranked chapter by Her Campus