Cynthia Pinto Cardenas
Toronto,Ontario
Summary
QUALIFICATION HIGHLIGHTS Updated on latest social media marketing methods and trends Well versed in search engine optimization (SEO) techniques Proven competence in content creation Versatile communication skills gained in several leadership roles across international
Overview
6
6
years of professional experience
Work History
Marketing Coordinator
ABL PARTNERS
12.2019 - 03.2020
- Developed complete marketing plans for a mall
- Analyzed sales of the tenants, and ROI (Return on Investment) to create forecasts for each store
- Managed social media successfully.
Digital Planner
IMAGEN ALTERNTIVA
01.2019 - 11.2019
- Managed multiple online marketing campaigns
- Implemented and monitored social media posts and traffic
- Prepared a quick response to negative online feedback to minimize damage
- Assessed existing social media strategies and made recommendations for improvements
- Maximized ROI by identifying and implementing cost effective online marketing strategies.
Marketing Coordinator
AUTOMORTRIZ INCAMOTORS AREQUIPA
04.2017 - 08.2018
- Responsible for the marketing budget of the brands like Hyundai, Ford, Chevrolet, Mitsubishi
- Mahindra, Jinbei, Brilliance, Castrol y Philips 66 in five cities
- Responsible for maintaining and scheduling the media plan
- Arranged and managed several market research programs that brought in valuable data
- Assisted in putting together departmental budgets and offering projections for the coming year
- Responsible for developing marketing methods that resulted in a 40 percent increase in marketing efficiency.
Advertising Account
MULTIWAY COMUNICACIONES
02.2016 - 04.2017
- Collaborated with an average of 3-4 new clients each week to understand their specifications for upcoming advertising campaigns
- Established realistic timelines and compiled detailed budgets for each project
- Maintained a portfolio of 12-15 clients at a time and kept a detailed record of each client’s project, objective, and vision
- Elaborated with colleagues and clients to create innovative advertising campaigns that represented brand and core competencies.
Technical Support- Community Manager
BODY SYSTEMS, BUENOS AIRES ARGENTINA
04.2015 - 02.2016
- Researched competitor strategies to understand which methods would yield the most successful outputs for the company and its product
- Coordinated with colleagues to streamline social media postings and other advertisements for a unified, cohesive, and recognizable campaign.
PR Responsable, ASOCIACION ARGENTINA DE MARCAS Y FRANQUICIAS, BUENOS AIRES
12.2013 - 12.2014
- Developed and managed comprehensive communication and marketing strategies
- Researched and developed promotional and press material
- Tracked proactive public relations efforts to promote a positive company image
- Coordinated a direct marketing campaign to develop a network of contacts, which increased customer outreach and a 37% increase in sales.
Education
Post Graduate Certificate - Digital Media Marketing
GEORGE BROWN COLLEGE
Master’s - Marketing and Advertising Communication
UNIVERSIDAD DEL SALVADOR (USAL)
Bachelor’s Degree - Advertising and Multimedia
UNIVERSIDAD CATÓLICA DE SANTAQ MARIA
Skills
- TOOLS AND PLATFORMS
- MS Office: Excel (pivot tables, macros, advanced formulas), Word, PowerPoint, Outlook
- Web: Teams, Google Analytics, Google Ads, Wix, Canva (infographics creation), Shopify
- WordPress, Hootsuite
Timeline
Marketing Coordinator
ABL PARTNERS
12.2019 - 03.2020
Digital Planner
IMAGEN ALTERNTIVA
01.2019 - 11.2019
Marketing Coordinator
AUTOMORTRIZ INCAMOTORS AREQUIPA
04.2017 - 08.2018
Advertising Account
MULTIWAY COMUNICACIONES
02.2016 - 04.2017
Technical Support- Community Manager
BODY SYSTEMS, BUENOS AIRES ARGENTINA
04.2015 - 02.2016
PR Responsable, ASOCIACION ARGENTINA DE MARCAS Y FRANQUICIAS, BUENOS AIRES
12.2013 - 12.2014
Post Graduate Certificate - Digital Media Marketing
GEORGE BROWN COLLEGE
Master’s - Marketing and Advertising Communication
UNIVERSIDAD DEL SALVADOR (USAL)
Bachelor’s Degree - Advertising and Multimedia
UNIVERSIDAD CATÓLICA DE SANTAQ MARIA
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