Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Languages
Timeline
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Cynthia Kreidi

Longueuil,Québec

Summary

Sales-driven product leader with over 9 years of experience in e-commerce, SaaS, and insurance sectors. Proven ability to launch digital solutions that enhance conversion rates and optimize customer journeys, resulting in significant business growth. Effective communicator skilled in aligning product strategies with sales objectives. Multilingual professional with a strong record of cross-functional leadership and a commitment to innovation in healthcare.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Product Owner

Beneva
Longueuil, Quebec
09.2024 - Current
  • Leading cross-functional agile squads to deliver high-impact digital features for insurance products claims (dommages) division.
  • Prioritize features and enhancements that improve the digital claims experience, reduce friction, and support self-service adoption.
  • Collaborate with cross-functional teams (design, tech, and business) to ensure alignment with operational workflows and client expectations.
  • Advocate for customer needs in agile ceremonies while aligning backlog priorities with business and compliance goals.
  • Contribute to improving digital engagement and efficiency in claim reporting, follow-ups, and communication.
  • Analyzed user data to inform product decisions and improve user experience.

E-commerce Product Manager

ATTITUDE
Montréal, Québec
01.2022 - Current
  • Lead all aspects of project management, overseeing new developments, bug fixes, and enhancements for eCommerce stores with external and internal developers
  • Prioritized tasks on a weekly basis for all development efforts
  • Led migration from a monolithic platform to a headless one
  • Created weekly/monthly reports and monitored KPIs
  • Recommended and implemented strategies to optimize KPIs and increase sales
  • Managed web inventory and sales forecasts
  • Took charge of the full redesign of the site to increase sales (HP, PDPs, cart, collection pages, product cards etc.)

E-Commerce and marketing Director

Jeaniologie Inc.
Montréal, Québec
06.2020 - 01.2022
  • Developed and launched the e-commerce site denimsociety.com
  • Identified and monitored KPIs and prepared weekly performance reports
  • Lead the execution of marketing initiatives from start to finish, leveraging internal support and fostering collaboration
  • Developed an annual promotional calendar
  • Built and managed the team e-commerce, marketing and design team
  • Directed and managed the e-commerce redesign
  • New features
  • New identity and brand image
  • Sales and pricing strategy (+900% sales per month)
  • Launched a virtual pop-up store at Carrefour Laval

Competitive Intelligence Analyst

Bell Canada (Pricing Team)
Montreal, Quebec
04.2018 - 06.2020
  • Ongoing analysis, consolidation for residential services prices in Quebec market
  • Assessed, analyzed and presented reports to senior management (President, VP, directors, managers)
  • Contributed to pricing strategy for different segments (existing clients vs. new clients) and sub-segments (mass offer, BPOs, retention offers)
  • Conducted quarterly market research on pricing and marketing trends in US telecom market

Digital Marketing Coordinator

Visicom Media
Brossard, Quebec
09.2015 - 04.2018
  • Company Overview: Software company
  • Managed and led complete makeover of products' e-commerce and rebranding
  • New brand identity
  • New brand image
  • Sales strategy (increased monthly sales by +50%)
  • Pricing strategy (SAP to SAS)
  • Monitored Facebook ad campaigns' and e-commerce performance (Google Analytics)
  • Created buyer personas for e-commerce optimization based on existing customer data and surveys
  • Managed and trained team of three employees

Education

Master of Science in Management - Marketing of Innovation

Université Paris-Sud 11
Sceaux
09.2013

Bachelor of Arts - Industrial Relations

Université de Montréal
Montreal
06.2011

Skills

  • Communication
  • Team management
  • Interpersonal Skills
  • Leadership Skills
  • Stakeholder Management
  • Creative thinking

Certification

2020-10 Learning Salesforce, Digital Marketing (LinkedIn Learning)

Languages

English, French, Spanish, Arabic

Languages

English
Native/ Bilingual
French
Native/ Bilingual
Arabic
Professional
Spanish
Professional

Timeline

Product Owner

Beneva
09.2024 - Current

E-commerce Product Manager

ATTITUDE
01.2022 - Current

E-Commerce and marketing Director

Jeaniologie Inc.
06.2020 - 01.2022

Competitive Intelligence Analyst

Bell Canada (Pricing Team)
04.2018 - 06.2020

Digital Marketing Coordinator

Visicom Media
09.2015 - 04.2018

Master of Science in Management - Marketing of Innovation

Université Paris-Sud 11

Bachelor of Arts - Industrial Relations

Université de Montréal

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Cynthia Kreidi