Cynthia Horton
Vancouver,Canada
Summary
Dynamic leader with a proven ability to orchestrate strategic plans, lead teams, and optimize performance. Known for driving company growth through efficient operational strategies and building professional relationships. Skilled in problem solving, decision making, and communication to influence stakeholders. Record of delivering innovative solutions and achieving organizational goals while ensuring regulatory compliance.
Overview
21
21
years of professional experience
Work History
Director of Domestic Sales
Cornerstone Community College
Vancouver, Canada
03.2024 - Current
- Established and developed a Sales department for Domestic Students, including crafting job descriptions, conducting market research, and creating departmental structures
- Orchestrated strategic enrollment and sales strategies, resulting in increased domestic student acquisition and retention
- Led the development of marketing materials, website development and sales training programs to support team success and enhance professional development
- Implemented process enhancements to streamline domestic sales operations and improve efficiency
- Collaborated with internal stakeholders to ensure compliance with regulatory requirements and government standards
- Fostered relationships with third-party vendors to expand promotional opportunities and drive business growth
Student Services Center Manager
Cornerstone Community College
Vancouver, Canada
05.2023 - 03.2024
- Developed and managed the Student Service Center Department to optimize student services and departmental operations
- Team Leadership: Hired, trained, and supervised staff, fostering a positive, productive work environment
- Student Services: Implemented programs such as academic advising, career counselling, and mentorship initiatives to support students' academic and personal growth
- Resource Coordination: Collaborated with internal departments, faculty, and external partners to ensure access to essential student resources
- Policy and Budget Management: Developed policies and managed budgets to ensure compliance and efficient use of resources
- Data and Reporting: Analyzed student service data and presented reports to senior leadership for continuous improvement
- Student Advocacy: Actively addressed student concerns and enhanced services based on feedback
- Collaboration and Outreach: Partnered with departments and external organizations to strengthen support services and campus community engagement
- Event Management: Organized key events, including orientations and graduation ceremonies for up to 200 attendees
- Community Outreach: Created a sub-department to represent the college at community and political events, supporting student activities and local community engagement
- Campus Operations: Oversaw the cleaning and maintenance of four campuses
Education Admissions Manager
Visual College of Art and Design
Vancouver, Canada
10.2022 - 05.2023
- Provided decisive leadership to 11 admissions representatives, ensuring clear expectations were set and ongoing coaching and training were delivered
- Drove the promotion and sales of the School's programs to prospective students to consistently meet or exceed enrollment targets
- Supported Admissions staff in achieving successful start and retention rates aligned with company goals
- Effectively managed and communicated through conflict and change, fostering a resilient team environment
- Delivered comprehensive training, development, and coaching to enhance the performance of Admissions staff
- Maintained a standard of at least 6% weekly enrollment and an enrollment-to-start ratio exceeding 80%
- Oversaw the complete enrollment process for new students, including all necessary documentation and initial payment information
- Ensured all student files were meticulously maintained, with prerequisites fulfilled for a timely program start
- Tracked and reported KPI's daily to the Vice President of Regional Admissions and weekly to the Chairman/CEO
- Proactively followed up on cancellations to optimize enrollment opportunities
Assistant Director of Admissions
Visual College
Vancouver, Canada
08.2022 - 10.2022
- Drive program enrollment by effectively promoting offerings to prospective students and ensuring regulatory compliance in applications
- Respond to inquiries through various channels, showcasing the college's value and services
- Conduct interviews to align prospective students' career aspirations with appropriate programs
- Implement strategies to ensure enrolled students start on time, providing ongoing motivation and support
- Track leads and maintain engagement, promptly addressing cancellations
- Ensure all enrollment documentation is complete and report weekly on leads, appointments, and enrollments
- Achieve daily outreach targets to secure first interviews and generate referrals through strategic relationship-building
Assistant Director of Admissions
LaSalle College Vancouver
Vancouver, Canada
01.2017 - 07.2022
- Recruitment: Lead candidate recruitment and selection for the Institute's programs
- Interviews: Conduct interviews to identify top candidates
- Enrollment Goals: Meet enrollment and start rate targets
- Program Representation: Communicate educational offerings and compliance standards
- Student Support: Follow up with enrolled students for successful matriculation
- Recruitment Activities: Organize and participate in recruitment events
- Sales Forecasting: Provide enrollment forecasts for the Director of Admissions
- Performance: Exceed enrollment targets and recognized as a top performer
- Revenue Impact: Contributed over $300 million in revenue
Assistant Director of Admissions
The Art Institute of Vancouver
Vancouver, Canada
10.2003 - 01.2017
- Recruitment: Lead the selection of qualified candidates for the Institute's programs
- Interviews: Conduct interviews to identify top enrollment candidates
- Enrollment Goals: Meet enrollment and start rate targets consistently
- Program Representation: Accurately represent educational offerings and services, ensuring compliance
- Follow-up: Facilitate successful matriculation through regular follow-ups
- Recruitment Activities: Organize and participate in recruitment events
- Sales Forecasting: Provide enrollment forecasts to the Director of Admissions
- Performance: Ranked in the top three among 1500 North American Admissions Advisors for three years, consistently exceeding targets
- Revenue Impact: Contributed $1.2 billion in revenue through effective strategies
Education
DCS / DEC - Tourism and Travel Services Management
Canadian Tourism College
Vancouver, BC12.1999
Bachelor's Degree - Linguistics
Universidade Católica de Goiás
Goiania, Goiás12.1999
Skills
- Driven by results
- Legal and Regulatory Compliance
- Strategies and goals
- Charismatic Leader
- Organizational Development
- Sales Management
- Project Coordination
- Staff Development
- Budget Control
- Data-driven decision making
Awards
- President's Club Award, 12/01/05, Awarded as the top 5 out of 1500 sales coworkers.
- President's Club Award, 12/01/06, Awarded as the number 2 performer out of 1500 sales coworkers.
- President's Club Award, 12/01/07, Awarded as the top 5 performer out of 1500 sales coworkers.
Languages
- Portuguese, Fluent
- English, Fluent
References
References available upon request.
Timeline
Director of Domestic Sales
Cornerstone Community College
03.2024 - Current
Student Services Center Manager
Cornerstone Community College
05.2023 - 03.2024
Education Admissions Manager
Visual College of Art and Design
10.2022 - 05.2023
Assistant Director of Admissions
Visual College
08.2022 - 10.2022
Assistant Director of Admissions
LaSalle College Vancouver
01.2017 - 07.2022
Assistant Director of Admissions
The Art Institute of Vancouver
10.2003 - 01.2017
DCS / DEC - Tourism and Travel Services Management
Canadian Tourism College
Bachelor's Degree - Linguistics
Universidade Católica de Goiás
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