Cynthia García Ybarra

• Architected end-to-end synthetic data pipeline for tabular and NLP data, driving data science initiatives
• Built a dynamic dashboard, improving data quality assessment efficiency by20%
• Validated synthetic data on6 ML tasks

Worked with NLP models to predict the number of complaints from tweets that mentioned verified accounts of Bank Azteca for the area of operation, improving client service by20%

• Object detection with ResNet for Creative Standard determines if digital content meets the required standards.
• Pioneered Mexico's first Objective Financial Health Detection system for Mexican credit bureau, analyzing 1M+ credit profiles to generate objective financial wellness scores

• Implementation of Key Risk Indicators (Booking Controls) for Citi Banamex (Global Policy), which creates two new indicators that monitor the correct operation in the process of transactions.

• Analyzed advanced Google Analytics tracking to capture user behavior across15 key web pages, resulting in actionable insights that increased visitor retention by25% and improved overall engagement metrics by30%
• Designed and deployed10+ automated marketing dashboards that increased campaign ROI by25%, organizations and optimization of campaigns (MEATME, FIRA Barcelona Teka)
• Automated email marketing processes using Mittum, streamlining campaign delivery to100K+ subscribers and improving open rates by35%
• Implementation of Algorithms to Design Recommendation Systems that boosted opportunities

• Developed and innovated mathematical financial models for the valuation of structure notes, improving by10%
• Calculating higher reliability valuations implementing the volatility process of Dupire and local volatility, increasing efficiency by20%
• Calculated the value at risk by developing a matrix with a thousand scenarios based on each instrument's risk factors
• Leader of the project; re-engineering of the file Monte Carlo to improve the control of inputs and outputs of the structured notes and reduce50% the time to generate the price vector

• Social Service in Office Budget Analysis
• Support in preparation of a statistical analysis of the budget for the last ten years (2009-2018) of Banco de México
• Implemented time series models that improved budget forecasting accuracy by85%, contributing to strategic planning initiatives