Summary
Overview
Work History
Education
Skills
laboratory experience
Timeline
Generic

Cynthia Boyer

Coquitlam,BC

Summary

Highly competent and motivated graduate of SFU with a Bachelors of Science in Biology and a Bachelors of Arts in Archaeology with 3 years of laboratory work, 8 years in territory manager roles, and 22 years of customer service experience. Within my sales and customer service roles I have achieved success in driving sales, over achieving sales targets, managing and nurturing client relationships, business analysis, and strategic planning and development of sales territories. I have ensured a high-quality brand representation by qualifying and partnering with the right businesses, implanting effective sales tactics, and coaching and consulting on best business practices for account growth and profitability. I strive on building long lasting client relationships, am goal oriented, organized, focused, and perform well in target driven environments.

Overview

22
22
years of professional experience

Work History

Territory Manger

Sharplight technologies
01.2023 - Current
  • Implemented successful sales strategies to drive revenue growth and exceed quarterly quotas consistently.
  • Negotiated contracts skillfully, securing long-term agreements with clients that contributed significantly to revenue growth.
  • Expanded territory coverage by strategically identifying and targeting high-potential accounts.
  • Conducted comprehensive market analysis to identify potential business opportunities, leading to a more focused sales approach.
  • Attended trade shows and industry events to promote company products and services.
  • Enhanced profitability by developing pipelines utilizing marketing and sales strategies.

Territory Manager

Esthetics plus
01.2020 - 01.2023
  • Expanded territory coverage by strategically identifying and targeting high-potential accounts.
  • Optimized sales pipeline management through diligent follow-ups on leads, resulting in higher conversion rates across the territory.
  • Improved customer satisfaction and retention through developing strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory, frequent visits, timely response to inquiries, and effective problem resolution.
  • Implemented and spearheaded successful sales strategies for existing and new products across specified territory to drive revenue growth and exceed quarterly quotas consistently.
  • Identified opportunities for upselling and cross-selling, resulting in increased average deal size.
  • Organized and demonstrated exceptional presentation skills with regular training sessions for clinics and schools to enhance their product knowledge, certification on medical treatments, and overall sales skills.
  • Provided insightful feedback on market trends and competitor activities that informed strategic planning decisions at an organizational level.
  • Utilized advanced data analytics tools for accurate forecasting of future sales trends within the assigned region, enabling proactive adjustments as needed.

Sales Representative

Aveda
01.2016 - 01.2020
  • Providing support to clients in terms of education, product knowledge, sales ideas, business building, and support
  • Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
  • Execute sell through and sell in of new products, along with merchandising and brand standards.
  • Expanded customer base through cold calling, networking, and relationship building.
  • Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
  • Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.
  • Achieved top performer status consistently through dedication to meeting goals and exceeding expectations.
  • Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages.

Flight Attendant

Air Transat
01.2011 - 01.2020
  • Maintained a safe cabin environment by conducting pre-flight safety checks and adhering to Transport Canada regulations.
  • Enhanced passenger satisfaction by providing exceptional in-flight service and addressing individual needs.
  • Demonstrated flexibility and adaptability amidst schedule changes, delays, or challenging situations while maintaining a positive attitude.
  • Flight director who the flight in-charge was responsible for management of crew, onboard flight activities, any onboard situations, reports, and customer service.

Store Manager and keyholder

Le Chateau
01.2009 - 01.2011
  • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
  • Collaborated with other managers to develop company-wide initiatives aimed at improving overall performance across all locations.
  • Oversaw loss prevention efforts, minimizing shrinkage by implementing effective security measures and training staff on proper procedures.
  • Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.

Store Manager

Lush
01.2008 - 09.2008
  • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
  • Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
  • Oversaw loss prevention efforts, minimizing shrinkage by implementing effective security measures and training staff on proper procedures.
  • Fostered a positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.
  • Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
  • Developed and implemented successful staff incentive programs to motivate employees.

Data Input

National Cartage
06.2006 - 08.2006
  • Dealt with tracking and organization of shipments, customer related issues, and receptionist duties such as front desk and phone inquires.
  • Performed data entry tasks and verified that charts and graphs produced accurate representations of data inputs.
  • Checked data input and verified totals on forms prepared by others to detect errors in arithmetic, data entry or procedures.
  • Performed basic administration processing and approval of transactions, data input and verification of documentation.

Keyholder, visual coordinator, and stock

Jacob
01.2002 - 01.2008
  • Supported smooth shift transitions by effectively communicating pertinent information to incoming keyholders.
  • Streamlined store operations by assisting with inventory management, merchandising, and restocking.
  • Contributed to the attainment of sales goals by consistently meeting or exceeding individual targets.
  • Assisted with staff training initiatives, ensuring new hires were well-equipped for success in their roles.
  • Managed cash register operations accurately, balancing daily transactions and making bank deposits as needed.
  • Managed store's stock inventory and ordered new merchandise to replenish low-stock items.
  • Maintained focus during busy times and delegated tasks to employees to keep business running smoothly.
  • Performed regular inventory audits, addressing discrepancies and updating visuals accordingly to showcase available products effectively.

Education

Bachelors of Arts in Archaeology - Archeology

SFU
Burnaby, BC
12.2010

Bachelor of Science - Biology

SFU
Burnaby, BC
04.2010

Skills

  • Partnership Building
  • Product and Service Sales
  • Pipeline Development
  • Staff Training
  • Business Growth
  • Sales Forecasting
  • Customer Relationship Management
  • Business Development and Planning
  • Sales Targeting
  • Database Management
  • CRM Tracking
  • Workforce Management

laboratory experience

OSTEOLOGY LAB 2008-2010

SFU, Burnaby, BC


• Analyzed human bone remains such as sexing, aging, pathologies, x-rays, dental casts, digital photographs and packaging for repatriation.

• Proper lab techniques for preparation of vertebrate specimens

• Critiqued case work findings such as pathologies by photos of individual bones with specific pathologies of interest

• Investigated repatriation cases for completion of case workups and file organization

• Summarized results of repatriation cases for files for future reference to those specific individuals

• Organized and labelled osteology and zooarchaeology catalogues and records for proper ability to find

• collections for research purposes.


VANCOUVER AQUARIUM  2002-2003

Vancouver, BC


• Coordinated a program called water works which brought elementary kids around the aquarium to explore and learn about marine life

Communicated facts and information about various programs, exhibits, and animal facts to aquarium visitors


COQUITLAM ANIMAL HOSPITAL 2003

Coquitlam, BC

• Guided patients into waiting rooms, and stayed to aid the Vet in any assistance with the patients

• Cleaned and set up rooms for waiting patients

• Cleaned, feed, and took care of resident animals and animals that stayed over night

Timeline

Territory Manger

Sharplight technologies
01.2023 - Current

Territory Manager

Esthetics plus
01.2020 - 01.2023

Sales Representative

Aveda
01.2016 - 01.2020

Flight Attendant

Air Transat
01.2011 - 01.2020

Store Manager and keyholder

Le Chateau
01.2009 - 01.2011

Store Manager

Lush
01.2008 - 09.2008

Data Input

National Cartage
06.2006 - 08.2006

Keyholder, visual coordinator, and stock

Jacob
01.2002 - 01.2008

Bachelors of Arts in Archaeology - Archeology

SFU

Bachelor of Science - Biology

SFU

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Cynthia Boyer