Annick Erika Ruedi

Pioneered multi-channel strategic initiatives for product and website launches, brand development, email campaigns, and content creation. Consistently delivering impactful results, to drive customer engagement and increase brand awareness.

• Go-to-market and growth strategies: Orchestrated end-to-end product launches, from data-driven market research and positioning to go-to-market strategies, leading to 20% increase in brand awareness
• Product Launch Excellence: Developed and executed comprehensive product launch plans, including messaging, collateral, and sales enablement tools resulting in 40% improvement in speed to market
• Compelling Content Creation: Crafting persuasive and engaging content for various mediums, including websites, social media, marketing materials, resulting in 30% increase in user engagement and community building
• Strategic Email Campaign Management: Directed marketing campaigns from concept to execution, optimizing performance through A/B testing, data analysis using Google Analytics; Facebook, Twitter, TikTok, and Instagram insights
• Social media advertising: Collaborating with influencers and social media platforms to enhance brand visibility and engagement, and drive measurable business outcomes.
• Planned and executed web, SEO, database marketing and social media advertising campaigns.
• Increased brand awareness through creation and management of social media channels, boosting social media engagement by 35%.

• Spearheading strategic expansion, promotion, and execution of communication and product marketing strategies across expansive markets of Europe, Asia, and Middle East
• Driving strategic umbrella branding approach, unifying and strengthening multiple product lines' identities, and creating new website to enhance brand recognition and cohesiveness
• Brand Unification and Innovative Logo Redesign: Spearheaded umbrella brand strategy consisting of logo redesign and corporate design, leading to 45% improvement in perceived brand modernity and 25% increase in engagement with updated marketing collateral, as well as 35% reduction in brand identity inconsistencies
• Integrated Marketing Communications: Orchestrated cross-channel marketing and communication campaigns that harmonize traditional and digital marketing efforts, resulting in 25% increase in overall brand visibility
• Content Development and Storytelling: Crafted compelling narratives for multimedia content, including videos and infographics, to convey complex messages in engaging manner
• Generated 150% increase in lead conversions: Optimized lead generation efforts through data-driven insights, resulting in 400+ new SQL leads per quarter and contributing to 20% expansion of customer base in 12 months
• Led cross-functional teams to launch multiple innovative products: Directed and collaborated with product development, sales, and customer support teams, to successfully launch groundbreaking products
• Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
• Built strong relationships with industry professionals and influencers.
• Led team of 6 marketing professionals and up to 10 contractors, offering mentoring and coaching to build knowledge and skills.

• Increased Website Traffic and Search Engine Optimization: Planned and executed successful PPC advertising campaigns through Google Ads and Facebook Ads, SEO initiatives resulted in a 25% increase in organic search traffic from health clinics and doctors
• Strategic Digital Campaigns: Developed and executed data-driven digital marketing campaigns for MPA's resulting in a 15% increase in Conversion Rate Optimization CRO in the first 3 months on www.mpaportal.ch
• Lead Generation: Generated leads by encouraging users with Call To Action, such as filling out a contact and order form, using the download section, or signing up for the newsletter on the homepage zurrose.ch/de/aerzte
• Successful Execution of MPA events: Planning and execution of training and educational events for medical practice assistants, achieving attendee satisfaction ratings of 90%
• Monitored trends in digital marketing landscape and adjusted strategies accordingly.
• Developed and executed A/B testing strategies to optimize campaign performance.
• Created and managed social media campaigns to increase brand engagement.

• Strategic Event Management: Successfully orchestrated and managed high-impact international corporate events and sponsorship activities, achieving an average attendance growth of 30% year-over-year
• Webinar Engagement Optimization: Implemented strategies to enhance webinar engagement, resulting in 25% increase in attendance, and 20% improvement in post-webinar survey satisfaction scores
• Managed administrative logistics of events planning, event booking, and event promotions.
• Established clear objectives and goals for each event, drove execution toward goals and measured and monitored results to track impact.
• Developed and maintained year-round calendar of events, raised brand awareness and drove organic engagement with consumers and partners.
• Built and implemented cost reduction strategies and industry best practices, reduced event expenses and streamlined planning and delivery.

• Created memorable experiences through strategic planning and flawless execution of weddings, private and corporate events.
• Established clear objectives and goals for each event, drove execution toward goals, and measured and monitored results to track impact.
• Created detailed timelines and budgets for events to meet all deadlines.
• Researched vendors and locations, liaised between event staff and facilities, and arranged teams to coordinate event setup and teardown.
• Oversaw event happenings in progress, answered guest questions, acted quickly to resolve problems and trained and supported 3 team members and volunteers.
• Implemented contingency plans to address last-minute changes or unforeseen events.

• Holistic Program Strategy: Developed and executed program marketing strategies, aligning campaigns across multiple channels to ensure a cohesive brand message, resulting in a 25% increase in overall program engagement
• Stakeholder Communication and Engagement: Established communication channels with internal and external stakeholders, ensuring alignment on goals and garnering a 25% increase in collaboration and support.
• Devised tools and benchmarks to improve team performance and monitor production.
• Led team of 6 marketing professionals, offering mentoring and coaching to build knowledge and skills.

Produced impeccable marketing copy for website and social media outlets, writing and editing large quantities of content for 17 countries.

• Supervised marketing plans and actions for product launches, public relations tasks and trade shows.
• Tracked return on investment for targeted marketing campaigns and reassessed when necessary.
• Utilized working knowledge of Google and SEO analytics to optimize content discoverability.

• Coordinated logistics, and managed vendor relationships, ensuring seamless event experiences and client satisfaction.
• Assessed client needs and developed plans to adequately address current and future objectives.